Archive for the ‘News’ category

Internships: It’s a win/win situation

September 1st, 2010

Ben Tatton-Brown, Co-Founder and CEO of RingRing Media

Ben Tatton-Brown, Co-Founder and CEO of RingRing Media

Earlier this year, Ben Tatton-Brown, co-founder and CEO of RingRing Media sold his company for an estimated $20m after just 18 months of business. Here, he explains the value of internships in aiding his business’ success, in advancing the interns themselves, and why he recommends Inspiring Interns to other start-up companies.

Anyone starting up a new company will tell you that time is precious, money is sparse and all hands are needed on deck. When we founded RingRing Media back in February 2008 we had no idea how things were going to pan out and knew that if we were to be successful, we would need to get some great-minded, dedicated people on the team.

It was 18 months ago that we first started using Inspiring Interns. They promised to always provide the right graduates for targeted roles – and, I can happily say, have yet to fail us in their pledge. After passing over a specification of the people we were looking for, Inspiring Interns immediately  sourced, interviewed and put forward suitable candidates for us to interview and choose from, saving a lot of time and toil. From the shortlist, we selected people who we felt would both fit into and bring something to the company – important, as we hoped to offer full-time positions after the initial three month internship. Starting primarily with just four staff, we worked hard to get the company up and running, quickly getting our name on the mobile advertising map.

In June 2008, RingRing Media launched the RingRing Exchange – the world’s first and largest mobile advertising exchange. Connecting operators, media owners, publishers and mobile apps to brands and agencies through one dynamic platform, the project proved a huge success and boosted the company to an internationally recognised level. As the company grew, our interns became  full-time staff, and we hired more Inspiring Interns to both support existing roles, and fill new ones within the business.

The internship arrangement not only benefited us, but also, significantly, the graduates. All of our interns were paid for their travel and lunch expenses and we ensured they received full training and hands-on work experience in their specific job area. Obviously this was great for us if they decided to stay on at the company, but it also importantly provided the graduate – many of whom had had little or no experience in a corporate environment – with the fundamental skills, practice and knowledge to advance them in other future employment ventures.

At the beginning of this year RingRing Media was acquired by a large  mobile advertising company called Amobee headquartered in Redwood City, California, an acquisition which allowed us to complement our revolutionary mobile advertising exchange  with the most deployed telco-grade ad-serving solution in the world and benefit from Amobee’s exceptional international connections. Together, as a new company, we are expanding rapidly; we have over 75 employees worldwide across 4 continents  - ten of which are Inspiring interns that stayed on with us full-time.

I can recommend Inspiring Interns to any business looking for talented and targeted graduate staff; we are aiming to be the largest mobile ad exchange in the world, and we will continue to use the services of Inspiring Interns to help achieve our aspirations.

They think it’s all over – think again!

August 20th, 2010

They think it's all over - think again!

It’s fair to say there was a strong feeling of apprehension in the air travelling to work yesterday. Groups of parents quietly muttered expectations together on the regular commute, the headline of the daily freebie spoke of record results, and parades of nervously giggling young people – something of an unusual sight at that early time after weeks of summer holiday – indicated which day it was: results day.

And yet this year everybody’s concern wasn’t necessarily about what grades they got. For weeks the headlines had reiterated the same gloomy forecast for this year’s school leavers hoping to go to uni: that there are too many applicants and not enough places. With multi-million pound cuts leaving universities particularly feeling the sting, and student applications ever rising – a said result of heightened media emphasis on the necessity of having a degree mixed in with the effect of recession scare mongers crying about the lack of any employment opportunities right now – the future looked bleak for a generation where even hard work and good grades couldn’t save them from an already pre- determined fate.

The final published statistics said it all. A record 97.6% of students passed their exams, 27% of which acquired an A and one in 12 scored the new, media hyped A* grade. With such consistent high achievers there is no longer an obvious divide between those bound for academic greatness, and those who face a different (and often just as successful) route to their future careers. Instead, a top-end scramble for the 200,000 of those who didn’t quite achieve their predicted results (including notably a large number of brighter school-leavers who just missed out on achieving a set of ambitious grades) is occurring through clearing. Some – the lucky ones – will claw back a last chance second place option. The rest will leave empty-handed, disheartened and dejected by a system that has let them down, and often, with no back-up plan.

Go abroad for a degree the headlines shouted today at the crestfallen.  Take a gap year, go travelling, do an apprenticeship, enrol on a college course. Certainly it is a bewildering time for those whose aspirations were focused on being achieved via a university experience to suddenly have to rethink their strategy. Yet, however great the initial disappointment, and however patronising the media , they do have a point. A pro-active attitude to what could now be a new beginning (especially for those believers of everything happening for a reason…) is the only way to get through such grim times. After a summer of post-exam relaxation and fun it really is time to get off the sofa and get practical.

And by practical we mean making it count. It is time, as John Guy said in a recent Guardian article, “to be selfish and think about what would help your career most in the next five years.” A year out shouldn’t be viewed as a waste, but instead as an invaluable opportunity to not only get some life experience, but to also enjoy the luxury of time – away from the professional and peer pressure – to truly consider what to do in life and which career path to take.

Of course, just considering is often still not enough. How is anyone expected to know what they want to do when the options are things they have never done before? One of the main problems today is that a lot of life-affecting decisions are being made on assumption. As law graduate Ben found out, choosing a degree in something you think sounds good doesn’t always work out; “I hadn’t had any previous experience in Law before choosing to study it,” he explains, “but had always liked the idea of becoming a barrister one day from what I had seen on the TV. I had no idea how boring it was going to be and by the end of my three years knew that law was the last thing I wanted to do. I wish now I had done some work experience or an internship beforehand to give me some better direction on what to do with my life.”

Internships are always a great option – the value of work experience should never be underrated. Not only will an internship allow a proper, lengthy working insight into a particular job sector (rather than just the kettle boiling insight of a work experience kid…) but also, unlike with most work experience placements, they will pay travel and lunch expenses, meaning that there is nothing to lose via the experience, just lots to gain. Plus, in the midst of the current university administrative chaos, more companies are coming round to the concept of taking on interns of all different academic backgrounds – not just university graduates – meaning that finally the opportunity really is getting there for everyone.

Though for some it may seem like a huge defeat to have to wait another year, the professional and personal development that can be achieved during that time (not to mention all those extra points on the CV) can more than make up for it. A portfolio of working experience will not only heighten any candidate’s credentials, but also assist a far more informed decision of where to go and what to do next, and hopefully – if the perfect job has been discovered – drive the motivation to succeed in achieving the realised goal. Recent statistics have even shown that students who take a gap year often achieve better academically than those who go straight onto university – so don’t write off the year just yet.

Hopefully for those who did miss out on the grades, the potential that can be achieved during a year out will be realised, and rather than disappointment, a sense of new beginnings will join me on today’s trip home.

Inspiring Interns is a recruitment agency that place students and graduates in internships with a view to full-time employment.   See http://www.inspiringinterns.com for all the latest news and vacancies.

How much are you willing to pay for higher education?

August 13th, 2010

IOUWith A-Level results released next Thursday, it looks set to be a tough ride for the thousands of people who have applied to university for the coming academic year. With even more barriers to overcome, and even more costs to factor in, the big question is: how much are students willing to pay for higher education?

The first hurdle to leap over is actually securing a place at university.  We all know that this year has seen record numbers of university applicants, following a trend of eager teens on the quest to continue their studies (or delaying their entrance into the real world of work).  If they do manage to secure a university place, then two more giants need overcoming.

Student debt.  For the lucky few out there, student debt is not a major concern.  However, for the majority of university students and graduates, student debt forms a menacing black cloud that stands as a threat to the financial stability of themselves and their families.  New figures have now been released by online university guide Push which estimate university starters of 2010 will have to endure up to £25,000 worth of debt when they finish their degrees.  The average amount of debt accrued per year has risen by 5.4 per cent, with some universities costing even more; Goldsmiths, University of London, expect their graduates to leave with an average debt of £36,638, while London’s Central School of Speech and Drama graduates bid their university farewell with an IOU of £38,071.

Push editor Johnny Rich is right in his concern that “many talented potential students may shy away when they hear a degree will cost £25,000”, though there are means to support students through their years of tough budgeting, aside from the bank of mum and dad.  The Student Loans Company is a UK public sector organisation established to provide financial support to over one million students annually across the UK.  In theory, this should induce a sigh of relief from many a student-to-be, but beware the woes of applying for a student loan!  It may not be as peachy as it should be.

Thousands of students will shudder at the mere memory of last year’s student finance fiasco; by the start of the 2009 academic year the Student Loans Company had processed a mere 43 per cent of applications, forcing many to simply hold tight and ‘manage’ for a number of weeks at university without any financial support.  The company are looking to avoid a similar situation this coming year, beginning with the appointment of Ed Lester as the interim chief executive.  Under his leadership, 63 per cent of applications have already been approved. Of those outstanding, 103,000 require applicants to provide further information, while a further 37,000 have been classified as “works in progress”.  Despite Mr Lester’s efforts, including hiring more than 520 additional staff to deal with telephone enquiries and to process applications, he has already stated that “it may be uncomfortable for a week or two” come September.  Is it too cynical to presume that the word ‘uncomfortable’ was deliberately ambiguous? Perhaps Lester wanted to dissuade  students from rashly deciding to forfeit their place for fear of not being able to survive financially.

The question remains: is a university degree enough of an investment to persuade the masses into thousands of pounds worth of debt?  According to a spokesman for the Department for Business, Innovation and Skills, “graduates on average have better employment prospects and can expect to earn at least £100,000, net of tax, more than non-graduates across their working lives.”  Perhaps it is worth feeling uncomfortable after all.

Are you flexible enough?

August 2nd, 2010

A recent study by Orange has revealed that more and more job-seekers are flexible blog imageprepared to work flexible hours in their first job.

Out of the 1000 students that Orange questioned, over 53% said that they expected to work on a flexible basis, either working remotely or out of the traditional office working hours.  A further 69% said that this option was of high importance to them.  Gone are the days of graduates expecting the standard 9-5 working day for their first job – remote and mobile work has become such an integral component of corporate life that now there seems no need to even be in the office.

But what will this do in the long run to office mentality and general company well-being?  Will the annual Christmas party be a room full of people who have only ever communicated via conference-call or online, unable to recognise one another face-to-face?  Flexible working is undoubtedly a convenient way to work – you can chose your hours if your life is too hectic to fit to the 9-5 regime, or if you don’t have the means to get to the office, you can stay at home or go to the local Starbucks and login remotely.  Life no longer has to fit around work – today work can fit around your life.

These new statistics come at a time when Facebook has just revealed its worldwide population of over 500 million users, who collectively spend 700 billion minutes per month on the social networking site.  This undoubtedly confirms the influence of technology and the growing importance of social media in today’s world.  Access to networking sites in their first job also came high up on the list to graduates – 43% felt that access to sites such as Facebook and LinkedIn was integral to building up contact lists for their professional development.  Social networking is no longer confined to keeping in touch with friends and family; it’s fast becoming the most important way to connect with potential clients, business partners, and new employees.

Max Taylor, Director of Corporate Marketing at Orange, commented on his findings.  “Today’s graduates are far more digitally savvy than their counterparts of ten – or even five – years ago.  They expect to be able to work on the move and make use of tools like social media and the internet wherever they are.”  Yet despite the increased flexibility that social networks provide, there may also be some negative knock-on effects; social networking and modern technology may be doing a very good job at destroying the most basic of human abilities – that to communicate with other individuals.  In a world where technology rules, it is easy to forget how simple things like eye contact and body language make a huge difference in how a person is perceived, but these aspects are instantly lost behind a computer screen.  For the ‘flexible worker’, physical interaction between work colleagues may arguably be less important than the amount of Facebook friends or LinkedIn connections.  Is this the high-tech future we are heading towards?

Inspiring Interns is a recruitment agency that place students and graduates in internships with a view to full-time employment.   See http://www.inspiringinterns.com for all the latest news and vacancies.

Fashion Internships – a Fashion Faux Pas?

July 27th, 2010

Alternative-fashion-week--001For the student or graduate of fashion, it would be fair to say breaking into the London fashion scene is high up on the ‘to-do’ list.  Alongside Paris, Milan and New York, London claims the title of being one of the fashion capitals of the world, harbouring some of the most sought-after designers and never failing to produce fresh talent each year from some of the most prestigious fashion schools and colleges.  It’s such a highly sought-after career path that it seems like the young and inexperienced are willing to undergo exploitation in order to secure their dream job.

An article written by Jamie Elliott and published in the Guardian details the dream-turned-nightmare of an intern at Alexander McQueen, who was forced to work strenuously for long hours every day, enduring 8 months of unpaid work before deciding to quit.  Not only had he regularly been working seven days a week and doing tasks fit for actual employees, but he soon realised that there was realistically no chance of him ever gaining full employment.  His account is a chilling reminder that there are some companies out there who are more than willing to exploit their interns, unfairly subjecting them to the same working conditions and targets as actual employees, or sometimes even worse.

If you are looking for a fashion internship, fear not!  This is by no means ‘the norm’ and you should not feel disheartened by stories such as these.  There are always fantastic internships available which will feed your passion for fashion without the accompanying horror story.  Poppy, who completed a fashion internship through Inspiring Interns and is now a fashion designer at Timex Fashion 2, spoke about her experience as a fashion intern: “I learnt so much during my time there. I was able to build on my interpersonal skills, gain and expand my knowledge about the whole fashion industry, as well as widen my career prospects within the sector”.  Read her testimonial and a whole range of others at http://www.inspiringinterns.com/interns/testimonials/

Using a reputable internship agency is a safe way to ensure your work experience is a beneficial undertaking.  At Inspiring Interns we advertise a number of fashion internships, and we thoroughly check the companies beforehand to make sure that our interns’ experiences will be fair and non-exploitative, as well as being genuinely worthwhile.  We strive to provide internships which will lead to full-time employment, seeing the three-month period as a means to an end rather than an end in itself.  Take a look at our website at http://inspiringinterns.com/interns/vacancies/ for the latest vacancies to see if anything takes your fancy.

Graduate Tax – Friend or Foe?

July 19th, 2010

tax-bill-stock-photo

As a graduate or current student, the words ‘tuition fees’ and ‘student debt’ may make you shudder at the mere thought of them.  You might want to add ‘graduate tax’ to this list, as the Government has revealed plans to totally scrap the tuition fee system.

Vince Cable, the new Business Secretary under the Coalition Government, gave his first speech on Thursday outlining the proposal to introduce a graduate tax to replace tuition fees.  According to Cable it would be a fairer system, whereby graduates are taxed according to their earnings, higher earners taxed considerable more than those with lower salaries.  “The problem”, he said, with the current tuition-fee system, is that “it is a fixed sum – a poll tax – regardless of the income of the graduate. It surely can’t be right that a teacher or care worker or research scientist is expected to pay the same graduate contribution as a top commercial lawyer or surgeon or City analyst whose graduate premium is so much bigger.”

The proposal comes as part of an independent review, led by Lord Browne, which is assessing how universities are to be funded in the future, with the report being published in the Autumn.  There are a number of keys issues that are going to be reviewed alongside the new proposal, including the impact it will have on student debt and how to encourage more students from disadvantaged backgrounds to get into higher education.

NUS (National Union of Students) President, Aaron Porter, commented after Cable’s proposal, stating his opinion that “the fair solution is to abolish tuition fees and ensure that graduate contributions are based on actual earnings in the real world, rather than sticker prices in prospectuses, which are based on guesswork”.

So does this mean that tuition fees, as well as a hefty student debt, will soon be a distant memory?  Cable recognised this as a major problem with our current university system – that students now expect to come out of university with huge amounts of money owed to the Government.  “Most of us”, he said, “don’t think of our future tax obligations as ‘debt’”.  However, the new tax could mean the top 20 per cent of earners will be paying the equivalent of £16,000-a-year tuition fees, according to The Russel Group which represents twenty elite universities.  Perhaps a graduate tax is the way forward – what do you think?  Is it a fairer system or an excuse to wring out more money from graduates?  Tell us your thoughts.

The proposed training wage – the way forward for interns?

July 14th, 2010

throw-money-765885There have been whispers in the media about the introduction of a training wage for all interns, proposed by the CIPD (The Chartered Institute of Personnel and Development). The £2.50-per-hour minimum wage would align interns with apprentices who will be entitled to this sum come October, with other increases to the national minimum wage happening at the same time. It seems like a interesting proposal – all interns will legally be entitled to a nice pay packet in their pockets, no longer walking home empty handed with only vague dreams of earning money. Like me, you may already be envisaging rolling around (somewhat uncomfortably) in a pile of crisp £50 notes, casually throwing wads of cash around the room. Sadly, however, this may be a slightly overenthusiastic reaction to the new proposal.

In reality, a growing number of internships are based in Central London, which on the surface sounds rather glamorous for the humble student or graduate, but in actual fact amounts to a laborious and costly journey, as well as an overpriced sandwich for lunch and a meagre window-browse of the shops after work. I asked a friend of mine who has recently graduated from the University of Manchester about her internship and the amount she has to pay to get to work every day. It turns out it costs Rebecca over £100 per week travel-wise, which includes catching a National Rail train, followed by two changes on the Tube. And then there’s her lunch on top of that. Fortunately for Rebecca, her travel and lunch expenses are subsidised by the company at which she is interning, so there is never a risk of her losing money. The training wage, however, would fail to cover her costs, causing her to be significantly out of pocket. Of course this does not happen with everyone; for many the proposed wage would give interns a modest amount of spending money, and according to Jenny Lee, a recent graduate doing an internship in London, “it feels better to actually be earning something, rather than striking even without a faint whiff of cash coming my way”.

Is it worth it though? Should interns be legally entitled to a training wage, or do you think travel and lunch expenses suffice? We want to hear your thoughts and comments, let the debate rage on!

School’s Out For Summer…But What About Autumn? Life Post-Internship

July 8th, 2010

Cute Crochet Bee

Christopher Pfoster, Bee Fancier, Eccentric, Academic – ‘I took an MA because I wanted to be the talk of the town and the envy of the county. I keep bees for a similar reason.’

Now that many of you are getting stuck in to your summer internships (if you aren’t, you still have plenty of time so don’t despair!), you are starting to ask, ‘what next?’ Graduates are increasingly considering post grad degrees, so we are continually being asked about their value. An MA student myself, I have pounced on the unsuspecting to ask their thoughts, whether from the point of view of a graduate or employer. Savills Director, Roger Hepher responded he ‘would generally view a candidate with a Master’s degree more favourably… [Typically] the longer they have been in formal education, the intellectually stronger the person is likely to be. Furthermore…a Master’s will often have been selected for its relevance to a particular career path, which means the person should have a more directly relevant set of knowledge/skills than otherwise.’Alternatively, recent graduate Lina Pio suggests, ‘It’s something a lot of friends from last year did in an attempt to boost their degree in the eyes of employers in a tough job market…I think if you want to do an MA the best motive is for the love of the subject and academia itself. If your motive is the hope of getting work, the best thing to do is forgo the extra academia and just go out there and do lots and lots of work experience, shadowing and eventually internships – working for free, but you’d be working for free anyway doing an MA with less of a guarantee of a job at the end of it, plus you’ll have more of the skills employers really want. As an ex-colleague of mine at Apple once said to me ‘the last person who told me proudly they got a first from Oxbridge, I replied “I’ll have milk with that and a croissant please, thanks.”’

Obviously there is a huge variety in post grad degrees, and some graduates find that in order to enter their chosen field they need to have done a relevant Masters degree. Helen Prince, Simon Hepher and Kathryn Wood all found themselves in this situation and so have just finished Masters Degrees in Real Estate Investment. Kathryn explains that, ‘I took mine mainly because I had to, to become a qualified surveyor, and be RICS-accredited. If I hadn’t had to I don’t think I would have – more studying wasn’t exactly my ideal choice! I would recommend a masters if it’s in something vocational you really want to do. Otherwise it’s an expensive way to spend a year which doesn’t really get you any further than a good undergrad degree would. I think I’m in a minority, but I don’t really buy the whole argument of just doing it in any random subject as something to do for the year, if you haven’t worked out how it will help you afterwards.’ Helen added that from her experience, ‘I would recommend doing one as it broadens your knowledge and opens more doors to either a change in career or a development if a current career.’

Some of my fellow historians decided to continue along the route which we had enjoyed so much at BA level. Laura Woods tells me she did an MA ‘mainly out of love for the subject and for studying…whether or not I would recommend doing an MA to someone depends on their reason for doing it and circumstances. It’s an expensive and rather avoidant way to delay getting a job/making any serious decisions, and some subjects – management, for example – I think are better learned by experience…if it’s of possible value to your career path, or if you genuinely want to continue studying, then, yes, it’s great.’ James Edwards agreed, ‘I took an MA principally out of passion for the subject…Whether I would recommend an MA would depend on the individual…mine’s been really worthwhile, socially, academically and (hopefully) economically, but I don’t think that a Masters is for everyone – I think circumstances and motivations matter. Though, overall, it would always be a qualified ‘yes’ from me.’ Committed academic Susie Stoddart added that she chose to take an MA, ‘because it develops the powers of independent and original thought, which are important skills whether you are going onto a job or further academic study afterwards.’ It is important to give your options careful consideration however, MA student Heather Mackie warns that a postgraduate degree is very hard work, and should be taken on the spur of the moment!

Many universities are responding to the demand for practical post grad degrees. Last year Royal Holloway debuted its Public History MA – a more vocational alternative to traditional history. Sarah Taylor, Roz Skellorn and Emily LeFeuvre all discussed their experiences with me. Fellow Inspiring Intern, Sarah, ‘took an MA mostly due to the fact that I couldn’t get a job and found the course interesting. I thought it would be a better way to spend the year than waitressing or being unemployed.’ Roz was seeking to ‘develop my skills, as I had a particular idea of the type of job which I hoped to do. My MA helped me to consider a wide range of different job prospects. It also meant that I had another year to think about what I wanted to do in the future, whilst gaining a valuable degree.’ Emily chose her MA because it ‘had more transferrable and practical skills than other MAs. I managed to secure funding and as the job market was looking pretty poor (not that it’s much better now), I thought it was a good plan to get as qualified as I could. I would definitely recommend doing an MA to others because it doesn’t mean that you have to become an academic, but it does show that you’re willing to put in an extra year of work for a subject. I think these days employers look for people who have something extra and doing some further study could be that extra thing.’

Even applying for your undergrad degree can be an incredibly bewildering experience for many sixth formers. Those looking into science related degrees are noticing an increasing level of four year university degrees, and are debating the benefit of this over the more traditional Bachelors degree. Hannah Fosbraey controversially announces:  ‘MA’s are for chumps. My MPhys is different because it was a 4 year undergraduate degree. I took it because you need better A-levels…so I thought it would be a better qualification and would make me look better to potential employers. I also wanted to stay at university a bit longer because I enjoy learning and had no idea what I wanted to do after. I would recommend doing it for those exact reasons. It’s also good because the fee for each year is kept at undergrad levels and covered by the student loan, where I know some masters can be more expensive. It depends what you want to do; a physics degree puts you in a decent position for non-research jobs whether it’s a BSc or MPhys, so it can be a bit unnecessary. Still good for keeping your options open though!’

There are increasing options for funding further degrees, with many universities offering scholarships. This is making it an increasingly viable option for young graduates. This is often not very well advertised, and for further information it can be a good idea to approach your BA course administrator or careers advisor. For many degrees, History included, there are relatively low levels of seminar hours, meaning that, for many students it is possible to combine the degree with an internship or part-time job – as I have. At Inspiring Interns we arrange placements all year round, and by going down that route you are proving your work ethic at the same time as you show your intellectual worth.

How do I get a job with a 2:2 Degree?

July 6th, 2010

graduate blog

The recent news that “three quarters of employers ‘require 2:1 degree’” has come as a shock to many graduates who have only just received their university degrees, many of which fall below this grade.  With the number of students still on the rise, the latest statistics issued by The Association of Graduate Recruiters reveal that job vacancies have decreased by 7%, a frightening percentage for any graduate on the hunt for a job.

Hearing such statistics can be disheartening, and the current job climate is such that it is even more important to make yourself stand out from the crowd.  Employers are not just looking for candidates with enthusiasm in an interview and a high academic record on paper; they are now turning to work experience and seeing whether potential employees have enough relevant transferable skills.  Yet here lies another conundrum – how does one go about gaining these skills when no company will employ a candidate without them?

This is exactly where internships can help.  By engaging yourself in an internship, you can get one step onto the career ladder and significantly increase your employability.  Not only will you have a taster of work in your chosen field, but you will gain invaluable experience that employers are finding increasingly necessary when deciding who to employ.

If you recently graduated and your degree was not what you wanted or was lower than you expected – don’t panic.  Degrees are of great value but they do not mean everything in terms of employability.  Experience in the working world is becoming crucial to employers, so why not bite the bullet and apply for that internship that you’ve been meaning to – there’s every chance that it will lead to that full-time dream job.

Are online games the future of graduate recruitment?

June 16th, 2010

From the moment I first picked up the controller of a Nintendo Entertainment System as a wide-eyed youngster, I understood the impact that computer games would have on my life. Never has there been an invention, a medium, more detrimental to personal success and aspirations. Their power lies in their ability to create a false sense of achievement whereas in reality you have achieved nothing; the fact that you managed to complete Metal Gear Solid in less than three hours is not going to help you in your quest for success. So when I heard that L’Oreal had created an online ‘business’ game to aid their graduate recruitment, I thought that this is it, it’s finally here: a productive computer game.

Reveal is the latest in a long line of ‘business games’ produced by L’Oreal, to aid them in their bid to attract the hottest graduate talent. Dubbed ‘the first multi-vocation talent detector’, it claims to separate the wheat from the chaff whilst suggesting possible livelihoods for the player. During the game, the hapless applicant takes the role of a new recruit at L’Oreal’s Head Office in Paris. Here they are set a variety of tasks by a group of increasingly bizarre characters, supposed to address several potential career paths. There appear to be many evangelists who believe that this technology is ‘the future’, whereas others have dismissed the process as a gimmick. I decided that the only way in which I could pass judgement was to give it a go myself.

The first thing that struck me about Reveal is its distinct style. Somewhere between Pokémon and semi-erotic manga, I couldn’t seem to fathom the link between the game and L’Oreal, stylistically speaking. The result is a game in which the L’Oreal testing labs are portrayed as a place of a truly threatening and nefarious nature, and I was left wondering when I was going to have to save the world from a debilitating super virus; albeit one that leaves you with gloriously, silky, smooth hair of course.

Upon beginning the game, I needed to assign myself an avatar. Most of the options were of fairly standard fair but one in particular stood out.

What I can only assume to be a product of L’Oreal’s animal testing in the early 80s; I was amazed to see that these animals are now being considered for graduate marketing roles. That aside, in choosing this as my on-screen icon, I’m moderately sure that I have been disregarded from the hiring process before it has even begun.

The other characters didn’t appear to fair much better with notable mentions going to a facsimile of Brittany Spears in the video for Toxic, and a cone-headed barman named Tim.

The ‘game’ itself played out a little like a cross between Broken Sword and a choose-your-own-adventure novel, extra points if you know what either of those are. You are required to question characters for information and scour rooms for clues, whilst every now and then being asked droll questions about account management. The game feels drawn out and monotonous, and after playing for half an hour I felt as though I would have preferred the questions without all of the contrived dialogue.

This is clearly a brazen attempt to be ‘down with the kids’ with the tagline for the whole project (What R U up 4?) being excruciatingly cringe-worthy. I acknowledge the attempt to make recruitment a more exciting process, but judging by this wayward effort there is still a lot of work to be done.

Thomas Riegel, L’Oreal’s director of recruitment explains the motivation behind the project: “We had the idea because the concept of the ideal career path has changed from 10 years ago. Then the goal was to become a senior manager on a steep career ladder; today, it’s flexibility. Graduates want to choose when and how they work, and don’t necessarily want to be in an office face-to-face with colleagues.” This may be true, but I personally like recruitment to be concise and to the point. The game draws out the process and takes the total time of application to upwards of an hour. I’d rather spend this time crafting intelligent and relevant answers instead of ordering imaginary beverages in a cafeteria.

Riegal goes on to say that “students in the UK don’t do many internships and often don’t have a clear idea of what’s available to them.” I think that this is slightly naive of him as students and graduates are increasingly partaking in internships as a way of bridging the gap between university and their first job. Inspiring Interns offer internships over a variety of sectors, the majority of which can lead to full time employment; all without the aid of a pink critter and an insufferable barman.