How to use Snapchat to get a job

How to use Snapchat to get a job

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Inspiring Interns: now on Snapchat @ inspiring_snap

Snapchat is one of the biggest social media platforms out there – and with a supposed 10 billion video views on the app per day, it’s also one of the busiest. It’s a fantastic place to share entertaining photos and videos with your friends, and to perfect your selfie skills, but can it also help your career?

Actually, yes! Check out these 4 ways being snap-happy could boost your chances of success in the job-hunt.

  1. Get creative

Here are a couple of innovative ways that job-hunters have reached out directly to a company, using Snapchat to grab their attention…

Use geo-filters: in May 2016 Graham Allgood scored a resounding Snapchat success when he bagged himself his dream internship at Horizon Media using the app. Allgood created a geo-filter linked to the area surrounding Horizon’s New York office. He also upped his campaign by reaching out to the company on Instagram and Twitter at the same time. And his efforts paid off – he was invited to interview the next day and was offered an internship with the social media team.

It’s worth noting that Allgood’s strategy worked because he was specifically targeting a media company, making an innovative social media approach perfect. He also had a good understanding of the analytics generated by the filter – and was willing to fork out money to put the advertisement in place.

Create a Snap-CV: frustrated with his lack of success in the job-hunt, Elski Felson decided that the best way to apply for a role at Snapchat was to film a Snap-CV. Felson went through the job specification and then filmed himself ‘proving’ that he met each requirement. His creative approach went viral – but didn’t get him the job that he wanted. That could be because his Snap-CV was funny but ultimately didn’t show that he genuinely had the experience and skills needed; he played it for laughs, rather than trying to actually impress a hiring manager.

Snap-CVs may not have proven their usefulness yet, but if you’re confident and heading into the creative industries, filming one might just pay off. Here at Inspiring Interns, we certainly know the impact a good Video CV can have – we’ve placed over 5,000 graduates using them. Just make sure you back up your snaps with serious evidence, and possibly a traditional CV as well.

  1. Follow the brands you love

If these bold approaches don’t appeal, have no fear – there’s an easier way Snapchat can help with your job applications. When researching the company that you want to work for, find out if they have a Snapchat.

Although many of the most prominent brands on Snapchat are, unsurprisingly, big media outlets like MTV and Cosmopolitan, others may surprise you. Marriott Hotels, for example, partners with key influencers to create travel advice from young people in cities around the world.

Following a company’s social media accounts will help you gain insight into their products, their marketing strategy and target market, and hopefully into what it’s like to work there. On Snapchat in particular, some brands choose to push out content that’s funnier or edgier than elsewhere – the blink and you’ll miss it nature of content on the app allows a more playful approach.

  1. Learn the ropes

Many employers hire millennials on the assumption that they’re tech-savvy and have up-to-date digital skills. If you want to go into marketing in particular, social media skills are a must. Just saying that you know how to use Twitter probably isn’t going to cut the mustard – you need to have a comprehensive knowledge of all the major channels, including Snapchat.

And with 150 million daily users – more than Twitter – it’s unsurprising that many companies are looking to leverage the marketing opportunities the app offers. Think about how the company you’re applying to could use Snapchat to boost their business; if you bring some ideas to the table, they might be willing to listen.

  1. Follow inspiring_snap

Yes, it’s the part of the article where we shamelessly plug our own Snapchat! But hear us out…

Every day, we send out a job advert for your eyes only, along with funny pictures and videos from the office, and we’re happy to answer your questions. Best of all, there’s the occasional glimpse of our ridiculously adorable Canine Contributor, Indy. He cheers us up at work, and can do the same for you while you search for jobs!

What is Sales?

What is Sales?

Man writing & Laptop

The idea of sales conjures up many images for graduates. The used-car salesman, all dressed up in a terrible suit. The cold-caller, having to make 1000 calls a day before he can go home. The finance man, not allowed a chair until he’s closed his first twenty sales.

But is this really what sales is like in the 21st century?

One of the big misconceptions about sales comes from the fact that we equate it to our experience of being sold to, or what we see on TV. In fact, sales in the digital age falls far from the pushy, overbearing reputation it seems to have.

Let’s uncover what it’s really like.

The What

One of the most important facets of sales in 2016 is its targeted nature.

With increasing access to technology that allows salespeople to find those who might be interested in their product, no longer is it a case of grabbing a yellow pages and starting at A.

Sales is, at its heart, about building relationships, and by working off warm leads, interested parties, or people that you know have a gap that your product can fill, you can focus on the quality of building these relationships rather than on hard-selling.

Sales has now become far more multi-faceted, and most roles will involve social selling, events, selling across email and telephone, as well as using all sorts of integrated software to target the most lucrative leads.

Sales is naturally suited to confident people who are great communicators, intelligent, and care about building relationships. Most people can now spot a ‘sales guy’ a mile off, and so it’s now much more advantageous if you have something genuine to offer. This is where the focus on building honest relationships and informing rather than selling comes in importance.

The who

Most graduate roles will start you off as a business development executive, sales executive or account manager.

Top communication skills are an absolute must, as you’ll be looking to be clear and convincing over the phone, on email and social media as well as in person at meetings and events.

Another key element involves being knowledgeable about the sector that you’re working in. As sales exists in almost every single industry, this means you have the opportunity to work in something that truly interests you. Consequently, roles and responsibilities vary hugely, but some standard ones include:

  • Reaching out and building relationships with interested parties
  • Learning about the company and all of its services and products
  • Identifying potential new business or customers
  • Helping to manage existing accounts, ensuring the smooth delivery of new products and services
  • Preparing and delivering presentations
  • Meeting with clients old and new, helping them to understand and use your offering to its best capabilities

The How

One of the great things about sales is that it’s open to all sorts of degrees, as skills and personality tend to account for much more than formal qualifications.

As with all graduate roles, showing an interest in the sector you’re working for is key to securing a role. Whether this is related to your degree, something you’ve pursued outside of education, or simply an area that interests you, a passion for whatever you’re selling is essential.

Showing this passion through your industry knowledge, and actively pursuing learning opportunities will help to show how you’ll take your new responsibilities seriously.

Aside from that, you need to impress with your communication skills from the start. Begin with a well-written, concise, convincing CV, and make sure that you sell yourself properly in the interview. Building a rapport with your interviewer is the first step in demonstrating that you’ll be able to do the same with customers in the future.

Confidence and resilience are also important as you have to be able to pick yourself up after a ‘no’. Make sure you’re prepared with an answer to ‘tell me about a time you failed / faced rejection’. Remember, interviewers don’t just want the outcome, they want to understand the process of how you dealt with the situation personally.

Finally, many companies will be actively looking for someone with entrepreneurial spirit. If you’ve started a small business at university, organised a team of people in any way, or even started a small Ebay business, ticket selling or your own blog, that kind of proactive approach is always well received.

If you think sales sounds like the right move for you, take a look at our sales graduate jobs, including account management and business development roles in London and beyond.

To take a look at all of our live roles across all sectors, take a look at our graduate jobs in London.

 

What is PR?

What is PR?

Man writing in notebook

In an age where an entire company’s business can be made or lost in a single news piece or social media post, PR is more important than ever.

Working in PR is all about working with companies to manage their public perception and reputation, with the aim of improving their profile and driving increased business.

So if forming and maintain lasting relationships and getting to the nitty gritty of how to build a business sounds like your bag, read on…

The what

Whether a customer, a supplier or an employee, everyone who comes into contact with your company tends to make a conscious decision to do so. What you do as a company, how you do it and what you say all alters public perception of your business, and with it, your success.

PR teams spend their days compiling news and reports, liaising with the media and forming relationships with key influencers. Companies also host events

As with other marketing disciplines, PR jobs exist both in-house, and as part of an agency dealing with a number of clients. Each offer different advantages and disadvantages for those looking at an entry level role:

Agency:

  • Larger teams
  • Lots of opportunities for training and learning
  • Start with basics and work your way up
  • Opportunity to work with huge clients
  • Working on large scale, big budget projects

In-house:

  • At larger firms – many similarities to agency work
  • Will be more involved in strategy and vision
  • At smaller firms – much more responsibility
  • Active involvement in strategy and direct implementation from the start
  • Opportunity to build your own relationships
  • Own entire projects
  • Learn on your feet and move up quickly

One of the best things about modern PR, is that the focus is no longer on making a business look squeaky clean. To separate themselves in competitive markets, many companies now choose to brand themselves as disruptive, visionary or look to get behind an ethical cause.

No longer are companies looking for generic, bland PR strategies, and so firms can be far more innovative with their approaches. On top of this, companies need to be able to stand out in a crowded marketplace, so are looking for ever more creative methods of communicating their message. Exciting indeed.

The who

As a graduate, you’re likely to start in a PR executive or assistant role. On this rung of the ladder, you’ll get the opportunity to work right across the spectrum, meaning that you get experience in all different areas. The job often involves being reactionary and so using your communication skills to respond to problems in the best way possible is essential

Having said this some standard responsibilities include:

  • Researching, writing a distributing press releases
  • Planning strategy and approach
  • Liaising with the media, other organisations and key influencers
  • Analysing and reporting on all coverage
  • Planning and organising events
  • Preparing and writing publicity magazines, brochures and other media materials
  • Ordering and supervising relevant market research

The how

PR is an area that is open to all types of graduate. Most degrees will stand you in good stead for a career in PR, particularly if they involved lots of writing, but specifically advantageous are:

  • PR & Communications
  • Marketing
  • Politics
  • English
  • Business Management

However, as a highly competitive sector, what really matters is your soft skills and how you impress them onto a potential employer.

Communication skills are absolutely central to PR. The message that you’re sending out needs to be crystal clear, and your ability to network and build relationships will often set the platform for your success. This will all come down to how well you manage to get yourself across in an interview situation, but you can certainly look to bolster your CV with public speaking or performance experience.

Writing, especially early on in your PR career, needs to be top of your agenda, as you’ll be doing a lot of it. Writing and editing press releases, press kits, brochures and general communications will all be part of the job. Your CV itself is always the best way place to start; make sure it’s concise, clear and completely free of waffle. Consider starting a blog or writing freelance to establish a portfolio of your work.

Time management and organisation skills will help when you need to prepare for events and coordinate different strategies. If you’ve taken a key role in a society, this could be invaluable evidence of your organisational skills.

Finally, and perhaps most importantly, you need to cope well under pressure. Imagine if it’s 5 o’clock on a Friday and a story breaks that a leading figure has publicly criticised your service. You need to be able to take in all the information, come up with a plan and execute the strategy professionally, carefully and quickly.

If this has got you interested in a career in Public Relations, check out our PR graduate jobs, or our jobs in writing & editorial. We also have a variety of marketing graduate jobs on offer, all looking to hire immediately!

Alternatively, take a look at our complete list of graduate jobs in London for a whole variety of roles.

What is analytics?

What is analytics?

London Street

In the world of big data, analytics is king.

With more and more data being created and consumed than ever before, people able to extract, analyse and report on this data are increasingly in demand.

In fact, reports suggest that by 2018 the US alone could have an analyst skills shortage of almost 200,000.

But what does analytics involve? What skills do you need? And how do you get into it? That’s where we step in…

The what?

One of the best things about a career in analytics is that big data plays a part in all industries nowadays and so developing the right skills will leave you open to working in any sector that you have a passion for.

While the markets, banks and betting companies might dominate the top employers, you’ll find analytics roles in sectors as diverse as sports science, crime prevention and even dating.

Analytics can be split up into three main sections:

  • Descriptive – Pulling and summarising existing data about things that have already happened
  • Predictive – Using algorithms to run past data with the aim of determining what might happen next
  • Prescriptive – Combining big data with computer science to run models and provide answers to how certain campaigns or decisions might work.

Each section takes different skills and interests, but at the end of the day they’re all trying to answer business questions and inform key business decisions. Things like:

  • What new product or service should we offer?
  • What price is competitive?
  • Which customers should receive certain emails?
  • Which country should we target next for sales?

While many of these questions would historically be decided on the whim of a manager or CEO, data now rules, and your work could be the driving force behind some truly gigantic business decisions.

The who

While there are key differences across the different umbrella job titles, much like any other job the reality is that all roles exist somewhere on a sliding scale. In general though, it can be broken into three pillars.

Data Analyst. This role tends to lend itself to people with in depth understanding of programming and data collection itself. Perfect for someone heavily numbers and statistics based with less of an interest in the decisions behind the results. Here’s it’s the data itself and how you manage it that’s key.

Business Analyst. Here, you’ll work much more closely with the results of the analysis and what it means. If you want to work with data but with the aim of taking an active part in the reporting and delivery of results, this is the right stage for you. This requires a much higher business understanding and the insight behind the analysis you make. A perfect start for someone looking to work their way up to a business manager level.

Predictive analyst. Finally, if statistics, computer science and algorithms are your game, this is the answer. It will involve high technical ability, using past data and algorithms to run statistical analysis and models which run on how certain plans and ideas might work out in the future. Exciting indeed!

The how

Your background at university is fairly key with analytics. Computer Science, mathematics, statistics, physics, economics or engineering are all preferred. For business analyst jobs, a business degree or MBA accompanied by self-taught understanding of the more technical aspects will be very well received.

If you’re from an arts or less numbered focused science background, this doesn’t mean your dreams of crunching numbers are over. You may want to look at starting with smaller companies to improve your understanding and work your way up, or begin in a combined analytics and marketing role or an analytics role at in a more creative environment.

More so than some other graduate jobs, where soft skills are more valued, most companies will ask for at least a working understanding of certain software. While this varies from role to role, you should definitely consider learning:

  • Excel – Start with the basic components, and then work your way through formulas (vlookups and pivot tables) before learning keyboard shortcuts for quick navigation through the data.
  • SQL – Good to have a veneer of understanding so you have a basic knowledge on how data is extracted. Big Data University is a great place to start.
  • Web Development – Again a broad understanding is key to working in an industry that is increasingly web based. At least brush up on the basics of the main languages

As ever, any extra element, be it a foreign language, an understanding of design or the ability to deliver a killer presentation will always aid your application. Remember, it’s all about that one thing that makes you stand out from the crowd!

For current analytics internships, take a look at our data intelligence jobs and internships, and our top graduate jobs in finance analytics and market research.

Alternatively, take a look at our complete list of graduate jobs in London for a whole variety of roles.

Flying Start – Business Ready Course

Flying Start – Business Ready Course

Flying Start Advert

In this exclusive offer for Inspiring Interns, you’ll have the chance to participate in an invaluable one week course to improve your business skills. Better yet, it’s completely free!

This course is designed for those who want a career in business and want to be able to add value during their internship and stand out. Make sure your are business ready!

On this dynamic course you will:

  • Learn how businesses think and behave– become an insider
  • Develop a business mindset so you become an asset and maximise your early potential
  • Develop ten fundamental core skills so you can add value immediately and be given responsibility
  • Use insight profiling to understand your personal values and communication preferences
  • Build confidence to step up to a challenge
  • Understand fundamental corporate expectations and how to exceed them

We focus on: Personal Effectiveness, Business insight, Core Skills, Interview Techniques

To download our brochure go to our website Flyingstartxp.com

To book please email your details to hello@flyingstartxp.com

Please include Name, contact number, CV if available and up to two sentences why you would like to attend the course.

What is content marketing?

What is content marketing?

Man writing by window

It’s one of the fast growing sectors within marketing at the moment, with 77% of brands intending to increase their content marketing in 2016. More importantly for graduates, it’s a sector that offers many graduate positions across a whole range of different skill sets. But what on earth is it?

The what

In a world where people are switching off to traditional advertising, content marketing is all about writing quality content that engages people and raises awareness for a brand, product or service. The idea is that instead of convincing people to care about what your company is offering, you engage with your potential customers on something that they’re passionate about so that they pay attention to you.

Content marketing includes writing blogs and articles, creating visual and video content and the strategy and analytics behind it all.

A great example of a brand that uses content marketing to great effect is Red Bull. Their website and social media have become a resource for extreme sports videos, for which the brand has become synonymous. Not only does this raise brand awareness, it also benefits brand identity by being so closely associated with a target audience. It’s been said that they’re actually just a media company that happens to make an energy drink.

The who

Because content marketing is all about targeting a specific audience, while still relying heavily on creativity to make great content, it’s an industry open to a whole range of people with different skill sets.

Content quality is still king, and so content marketing will always need writers, videographers and designers to create the content itself. Then you have people responsible for sharing the content; social media experts, webmasters and strategists to make sure that the right people are reading what you make. Finally you have the analysts, who pore over statistics to make sure that the campaigns are successful, finding out what aspects worked, and what didn’t.

On top of this, content marketing works with, affects and involves a large number of other areas, including PR, search engine marketing, and social media.

The how

Paper overflowing a bin

So, what skills do you need to break into the content marketing world? Of course writing and storytelling are hugely important but one thing that is absolutely key in the content game is listening.

Listening to, and understanding the habits of your audience is absolutely vital to gaining an understanding of the sort of content that they’re interested in. You’ll be able to understand the best format, length, quantity and what kind of discussions they want to hear about.

It also helps if you can be a jack of all trades. No matter what area of content you want to work in, many roles will involve cross overs and so if you can demonstrate a deep skill in one area, and a veneer of knowledge across everything else involved, it can really benefit your chances of succeeding.

Like many careers, the more you read, listen to and watch around the subject will be key to impressing in applications and interviews, but don’t be afraid to start doing either. Have a go at setting up a blog, creating, analysing and promoting your own content, and your chances of gaining a top entry level role go up and up and up!

Don’t worry about making it industry specific, or targeted to a role you’re interested in. Just write about something you’re passionate about; it’ll shine through in your writing and will make putting the time and effort into it much easier!

Sold? Search through our marketing jobs and internships to find your dream role today!

 

Cambridge reigns supreme, but the glory is Loughborough’s in new ranking of UK Universities

Cambridge reigns supreme, but the glory is Loughborough’s in new ranking of UK Universities

Colourful bunting
Triumph for Loughborough as it ranks in the top 5 UK universities

The Guardian has released its 2017 University Guide and Cambridge University tops the league table for the sixth year in a row. Close on its heels are two other non-movers, Oxford and St. Andrews, which have taken second and third place respectively. However, there have been some shake-ups, including in the top ten.

The greatest triumph belongs to Loughborough, which has leapt up seven places and now holds fourth place along with Surrey University. Professor Robert Allison, the Vice Chancellor of Loughborough University, celebrated the news as ‘testament to the hard work that has taken place across the University’.

Both Surrey and Loughborough received a score of 85/100 from the Guardian, and had levels of student course satisfaction of over 89%. And compared with the top three incumbents, both institutions count a far lower proportion of former private school pupils amongst their undergraduates.

The news was less good for Glyndwr University, Wrexham, which now holds 113th place at the bottom of the table. Glyndwr has slipped down 55 places in the past two years. At the end of the 2013-14 academic year the institution reported a financial deficit of £4 million, prompting staff cuts.

However, while new Vice Chancellor Professor Maria Hinfelaar recognised that Glyndwr has been through a ‘challenging period’, she was confident that they ‘are making huge strides academically’ and would see a reflection of that in future league tables.

Before making any decisions about which university to apply for – or condemning your Alma Mater – it’s also worth checking the Guardian’s 54 subject tables to see where each institution ranks for the course of your choice. Although Cambridge nabbed the top spot in 12 subjects, other universities rank best elsewhere. For example, Cardiff is the destination of choice for journalism, while Queen’s, Belfast, topped the table for film production and photography.

And in terms of careers prospects 6 months after graduation, Imperial College London just pipped Cambridge to the post.

The Guardian prides its ranking system as taking into account what really matters to students: questions such as how good the standards of teaching and feedback are, how employable graduates are, and what the ratio of staff to students is. It’s certainly worth checking out!

Denmark tops list of the best European destinations for UK graduates

Denmark tops list of the best European destinations for UK graduates

Book and briefcase on desk
Denmark revealed as top destination in Europe for graduates

A study by the money transfer platform TransferWise has revealed that Denmark is the best employment destination for British graduates, ranking significantly higher than the UK itself. The study analysed a range of factors, including employment opportunities, standard of living, starting salaries, and cost of living.

The 19 European countries that were included in the study were selected both because of the standard of salary data available and their popularity as destinations for British expats. While Denmark topped the list because of its high starting salaries and comparatively affordable rent and living costs, bottom place was taken by the Czech Republic as both its average salaries and liveability rating are low.

Meanwhile the UK ranked as number 14 on the list, perhaps unsurprising given how notoriously expensive London is. The city’s high population density and crime rate also counted against it.

The study compared data on starting salaries in 6 industry sectors popular amongst graduates: Finance, Business Services, Manufacturing, Retail, Energy, and Health. The highest of these in Denmark was the average starting salary of £49,003 in the Energy sector. However, in the Health sector Denmark offered the lowest average amongst the top 10 countries at £15,036.

It’s been a good week for Denmark, as the report was released just one day after Lonely Planet named the country’s second biggest city, Aarhus, on its list of top European travel destinations. A bustling city packed with museums, restaurants, and a lively student population, Aarhus may now challenge the capital Copenhagen as a popular destination for city breaks.

The publication of the study is also timely given the fast approaching EU referendum, taking place on 23rd June. Membership of the EU means that UK citizens are currently free to study and work in other member states without any need for a visa. If the leave vote triumphs, this will have a significant effect on the ease with which UK graduates can seek work abroad.

TransferWise reported that 80% of students canvassed in the study believe that leaving the EU will have an impact on their job prospects, and concern over career opportunities helped motivate those who opposed Brexit.

7 Things to consider before you start your graduate job hunt

7 Things to consider before you start your graduate job hunt

What are you motivated by?

Are you looking for an opportunity to learn key skills? Is the work culture important to you? Are you motivated by money? Write a checklist of the general attributes you want to take from your first job. As well as the above, it’s also worth consider how important it is that you find the work rewarding, or whether you’re keen on good opportunities for growth.

What size company do you want to work for?

Graduate jobs exist in everything from the biggest employers in the UK to the very smallest, freshest companies. The larger companies are much more likely to have a set training system in place, and there’ll be a much more defined career path. On the other hand if you want to work in an environment where you’ll be trusted to work independently with more responsibility more quickly, an SME could be for you.

What can I be flexible on?

Write a list of all the attributes and opportunities you want your first company to have and order them by importance. Decide at what point you’d be willing to be flexible; your first job might not have everything on your list, but so long as you’re willing to compromise you may be able to tick off a lot of them.?

What do you want long term?

If you know what your longer term career goals are it’s worth looking up the job requirements for your ideal role. That way you’ll know the kind of skills and experience you’ll need to get there and you can start the search for your first role based on what you’ll learn.

What type of industry suits your skills?

Try to think in detail about the skills you’ve developed, in education or outside of it. Certain sectors may need certain specific hard skills, while others will be happy to accept all kinds of graduates provided they have the right level of certain basic skills.

What type of role should you apply for?

Once you’ve worked out the kind of industry you’re interested in do your research. Whether you’re more analytical or creative there’s a huge variety of jobs in almost every sector. Look at the level someone with your experience should expect to enter at, but don’t be afraid to apply above that. At worst you’ll always learn something from the process.

Are you prepared?

You’ve worked out what and where you want to go, what next? Get that CV in tip top shape, prepare for your interview and it’ll be your first day in no time!

If you still have any questions the best thing to do is ask us on Facebook or Twitter and we will get back to you ASAP!