What is content marketing?

What is content marketing?

Man writing by window

It’s one of the fast growing sectors within marketing at the moment, with 77% of brands intending to increase their content marketing in 2016. More importantly for graduates, it’s a sector that offers many graduate positions across a whole range of different skill sets. But what on earth is it?

The what

In a world where people are switching off to traditional advertising, content marketing is all about writing quality content that engages people and raises awareness for a brand, product or service. The idea is that instead of convincing people to care about what your company is offering, you engage with your potential customers on something that they’re passionate about so that they pay attention to you.

Content marketing includes writing blogs and articles, creating visual and video content and the strategy and analytics behind it all.

A great example of a brand that uses content marketing to great effect is Red Bull. Their website and social media have become a resource for extreme sports videos, for which the brand has become synonymous. Not only does this raise brand awareness, it also benefits brand identity by being so closely associated with a target audience. It’s been said that they’re actually just a media company that happens to make an energy drink.

The who

Because content marketing is all about targeting a specific audience, while still relying heavily on creativity to make great content, it’s an industry open to a whole range of people with different skill sets.

Content quality is still king, and so content marketing will always need writers, videographers and designers to create the content itself. Then you have people responsible for sharing the content; social media experts, webmasters and strategists to make sure that the right people are reading what you make. Finally you have the analysts, who pore over statistics to make sure that the campaigns are successful, finding out what aspects worked, and what didn’t.

On top of this, content marketing works with, affects and involves a large number of other areas, including PR, search engine marketing, and social media.

The how

Paper overflowing a bin

So, what skills do you need to break into the content marketing world? Of course writing and storytelling are hugely important but one thing that is absolutely key in the content game is listening.

Listening to, and understanding the habits of your audience is absolutely vital to gaining an understanding of the sort of content that they’re interested in. You’ll be able to understand the best format, length, quantity and what kind of discussions they want to hear about.

It also helps if you can be a jack of all trades. No matter what area of content you want to work in, many roles will involve cross overs and so if you can demonstrate a deep skill in one area, and a veneer of knowledge across everything else involved, it can really benefit your chances of succeeding.

Like many careers, the more you read, listen to and watch around the subject will be key to impressing in applications and interviews, but don’t be afraid to start doing either. Have a go at setting up a blog, creating, analysing and promoting your own content, and your chances of gaining a top entry level role go up and up and up!

Don’t worry about making it industry specific, or targeted to a role you’re interested in. Just write about something you’re passionate about; it’ll shine through in your writing and will make putting the time and effort into it much easier!

Sold? Search through our marketing jobs and internships to find your dream role today!


Refer a Friend For £100!

Refer a Friend For £100!

1251Refer a friend and the money is yours!

At Inspiring Interns we don’t mind where we get the top graduate talent from, so long as we get it! If you refer a friend and they go on to take one of our vast number of graduate jobs, then £100 will be yours.

So how does it work?

If you recommend us to a friend directly and they are asked in for an interview or to film a video CV, make sure they tell us who sent them our way.

Alternatively, if you come into our office for an interview or to film a video CV, and have a friend that wants to sign up to Inspiring Interns, pass their email on to the Talent Development Team.

How do I get paid?

Simple – If your friend lands any of our graduate jobs you’re quids in.

Just get back in touch with our team once your friend has been placed, and we’ll send you the money.

Interested? See our current graduate jobs listings to apply!

Editorial Article: Graduate job recruitment needs to be more eHarmony, less Tinder

Editorial Article: Graduate job recruitment needs to be more eHarmony, less Tinder

We recently wrote this editorial for Figaro Digital online magazine.
See what you think!

Katie AppleFigaro Digital Inspiring Interns Digital Recruitmentby, Senior Marketing Executive at Inspiring Interns, discusses what recruitment can learn from dating

Tinder’s homepage reads loud and clear: “Any swipe can change your life.” A nod to how quickly matches can be made and how many options are available to users. eHarmony, on the contrary, considers itself “The Brains Behind The Butterflies.” They take the time to get to know online community members to ensure matches made are long-lasting and meaningful.

Recruitment, with its constant communication and speedy solutions, instinctively feels more aligned to Tinder than eHarmony, but times are changing.

It’s no longer about a quick recruitment solution in exchange for commission. The new and improved goal is to make valuable matches that stand the test of time. The difference between dating and recruitment is that these long-lasting matches aren’t only valuable, but profitable. Growing businesses can reap the rewards of additional staff with outstanding skillsets like computer science, and those accepting new positions boost their CV and their bank account with a new, higher level role.

Having recently relaunched online, Inspiring Interns are positioning themselves as the eHarmony of recruitment, taking the time to talk in-depth to employer and employee in order to find an ideal solution for both parties. A much talked about topic in employment-related news of late is the increasing importance of company culture, values and a sense of community in the workplace. Employers, employees and now recruiters are aligned in their quest to make matches where values, work ethic and ethos is shared. Recruiters need to go beyond competency or convenience-based matches, focusing instead on the quality of each placement. In turn, this will lead to a higher quantity of placed candidates and increased longevity.

eHarmony and Tinder are widely available online, with the former starting out as a website and the latter an app. The different choices in launch platforms is a testament to the decade in which each was launched: eHarmony in 1997; Tinder available to download in 2012. Now? It’s 2015 and the recruitment process has also been forced to adapt, go digital and most notably, go mobile.

Being tech savvy is no longer only applicable to the tech team building and supporting a business. According to City AM, the number of tech start-ups in London and the UK is growing exponentially. In an increasingly app-based market, candidates with technical IT skills such as JavaScript, C++ and Python are highly sought after. When it comes to employment solutions, millenials “have shown they want a different application experience, one that brings jobs to them quickly and easily.”

Companies that don’t have an erudite mobile strategy are likely to miss out on future recruitment gains. Unlike Tinder, Happen and Hinge with their fully functioning apps, the recruitment industry still has a lot of work to do to ‘go mobile’. As Ashley Pelliccione, Director of People at Namely, says, “I don’t think we’ve figured out how it [app development] fits into the recruiting landscape yet. It will take the research and buy-in of recruiters, developers and job seekers before it becomes a truly valuable tool for all parties.”

Inspiring Interns have gone a step further in digitalizing the recruitment process, with the creation of video CVs. Watch 60 second video CVs of top university graduates seeking employment online now at: www.inspiringinterns.com. If you’re candidate interested in digital, don’t forget to check out our marketing, advertising and PR roles.

Katie is Senior Marketing Executive at Inspiring Interns. A dancer, sport and health & fitness enthusiast, she likes to move, tweet and blog.

Graduate job search success! Nicole’s story

Graduate job search success! Nicole’s story

Name: Nicole
Degree: BA History, 2:1
University: Manchester
Grad job: SUCCESS


Nicole’s story is a great example of how quickly you can find a graduate job with the right support. This support is available in the form of specialist graduate recruiters who will find jobs and internships to match your requirements and highlight new, unknown career options. Qualifications are important, but attitude, personality and values are essential factors recruiters consider when connecting candidates to companies.

Where to start applying for graduate jobs
It’s difficult to know where to start when you’re fresh out of uni and ready for a job. Accessing the right people and working out who those people are, is tough. Nicole started on social media and searching job boards like Reed and Indeed for the latest vacancies when she came across Inspiring Interns. It wasn’t until a friend recommended Inspiring that Nicole took the next step and applied online. The application process? Three minutes. Upload your CV and complete a preferences form.

“I had a couple of knockbacks including making it to the final stages of a number of assessment centres like the Money Supermarket grad scheme.”

Interviewing and preparation
“Inspiring Interns waInspiring Interns front room walk through the wardrobes a completely different challenge and it was the best possible outcome for me. The service was superb, everyone was helpful and the one-to-one consultations were great.”

If successful (the expected wait time to hear whether you have been successful is five working days, however in peak times it can be longer), candidates are invited into the Inspiring office in London or Manchester. Their video CV is filmed, they then decide which jobs and internships are of interest.

“The talent development team gave me an iPad and made me a cup of tea, then helped me research the company and went over the details of the role.”

Nicole registered with us, came to London to film her video CV and interviewed for a job three hours later! Nicole performed exceptionally well in her interview and was offered a graduate job the next day. Naomi, the recruiter who met with Nicole and filmed her video CV, described her as “sparky, determined, reliable and switched on”. What a first impression!

What happened next?
The client, a global mobile communications company, couldn’t wait to snap up Nicole and her skills, and she was thrilled with the quick turnaround. The high quality of ambitious graduates registered with Inspiring Interns means clients, who range from start-ups to big brands, make quick decisions about who to hire.

“My recruiter negotiated me a good deal and I’m really enjoying my job. It’s fast-paced and there’s a lot of variety in what I do day-to-day, so it’s never boring.”

Nicole’s top tips:

“Be open minded, go with the flow and be prepared for anything.”

“Expect the unexpected with Inspiring Interns. Go for it! I did and it was the best thing I could have done.”

Are you looking for a graduate job or internship with an immediate start? Check out our full list of graduate internships in London here.

Fast 5: the top graduate jobs to apply for this (rainy) summer weekend

Fast 5: the top graduate jobs to apply for this (rainy) summer weekend

Summer-Sun-Deck-Chairs-Motivation-Inspiration-Inspiring-InternsAttacking the job hunt this weekend? Excellent! Let the summer rain wash away those post-university blues, hit the links below to apply.

Private Equity Internship – Paid – London
This is an exciting 6 month internship in banking & finance based in the heart of the City, with a view to convert into a full-time job. With an equivalent salary of £25,000 per annum, the role will cover analysis of deal flow, trends and investments and supporting portfolio management. Get it before it’s gone!

Healthcare Administration Support Officer – Paid – London
This is a fantastic role at a national organisation where we have placed a number of talented graduates who continue to move up the career ranks! This is a 4 month internship, starting salary: £22,914 per annum (equivalent), with a view to converting into a full-time job at the end of the 4 months. Based in North London, your day-to-day role will be varied and require a degree of responsibility and professionalism. Expect fast-track progression and a great team to work with.

Digital Marketing Internship – Paid – Blackburn
This is a 4-6 month internship based in Lancaster, with a view to start immediately and convert into a full-time position after the internship. The growing company is a digital marketing specialist and in your day-to-day role you can expect to be involved in innovative campaigns, PR and social media strategies, identifying new trends and analytics. Starting salary: £15,000 per annum (equivalent). To see other Marketing Internships London check out our dedicated page.

Online Learning & Development Coordinator – Digital Advertising – London
Fancy a full-time job in West London at a new venture formed through a Google partnership? Thought so. If you’re interested in technology, digital media and professional development through online learning, this one is definitely for you. Start on a £21,000 salary, join a friendly tech-savvy team and get access to great business contacts and gadgets.

Finance & Account Internship – Paid – Preston
Graduate with a degree in accounting or a finance related degree? This company specialises in the supply of high quality garments, predominantly jeans and trackies, reflecting current market trends and are looking for an ambitious graduate to join their finance team. 3 months. £1,000 per month.
Katie is Senior Marketing Executive at Inspiring Interns. A dancer, sport and health & fitness enthusiast, she likes to move, tweet and blog.
The eHarmony of recruitment: matching graduate job-seekers with top employers

The eHarmony of recruitment: matching graduate job-seekers with top employers

eHarmony’s focus is on meaningful matches and the candidate-employer relationships Inspiring Interns curate are equally long-term. Our internships often lead to permanent positions at the host company and we’re here to guide graduates throughout their aspiring careers, from their first job to their last.

FFFAcebook Like Inspiring InternsSo you’ve posted your graduation photo on Facebook, what happens next? It’s difficult when applying to a job online to visualise the company culture, what it’s really like to work somewhere and whether it would be right for you – that’s where we come in! This summer has seen the launch of a new online filtering system at www.inspiringinterns.com which asks recent graduates and employees the same questions about their needs, strengths and motivations in order to find the perfect match.

Who do we recruit for?
Global advertising agencies, fin-tech start-ups, large healthcare organisations, sports marketing agencies, international newspapers, we work with employers across the UK in a variety of industries.

How doclock tick tockes it work?
We offer an innovative employment solution for employers and are a free tool for graduates, providing a careers advice service as well as a recruitment service for graduate jobs and internships (with a view to become permanent positions after three months). To apply to a specific role(s) or send a more general application if you are unsure which career direction to go in, an online candidate application form must be completed. This takes around 5-10 minutes and includes a skill section, the opportunity to upload a CV and questions to determine which sector you would be most suited too. Successful applicants are then contacted by our talent development team to discuss the next steps, filming a video CV and preparing for interview.

How do we know they are a match?
Employers get in touch with our business development team, discuss the requirements of the role they are recruiting for and are sent a shortlist of quality, relevant candidates. The same questions are asked to employers and candidates, enabling their answers to be analysed and compared. Oh, and we have six years experience placing over 5,000 graduates into graduate jobs and internships and all Inspiring Interns employees start out as interns, so we know what it’s like to be a graduate and an employer!

What is a video CV?
Lights camera action93% of millennial consumers (18-35 year olds) visit Youtube at least once a day. Video is HUGE. Visuals receive much higher engagement than just words and to capitalise on that, we wanted to give our graduates maximum exposure to top quality employers and the chance to really show off their skills. A video CV is a 60-second direct introduction between a graduate and an employer, giving graduates an opportunity to communicate their education, experience (if applicable) and where they aspire to work. Employers select from a shortlist of relevant candidates to gain insight into the communication and presentation skills of an individual pre-interview.

So, what next?

Ping-Pong-will-ferrel-inspiring-internsPrevious interns have gone on to management and director positions, even hiring their own interns as their careers continue to skyrocket. For advice, to find a career match or if you just fancy a game of ping-pong (our office is famous for it), get in touch!

Graduates can view our latest jobs and internships (all immediate starts) and filter any search or head over to our online careers advice service.

Employer? Find out more about how we work here or send search requirements to: sales@inspiringinterns.com

Are you a candidate looking to get matched with your perfect job? We have loads of new roles, check out our marketing internships, advertising internships and PR internships.

To look at all industries check out our graduate internships in London page.

Katie is Senior Marketing Executive at Inspiring Interns. A dancer, sport and health & fitness enthusiast, she likes to move, tweet and blog.

Inspiring graduate jobs & internship success stories: London, Manchester & the UK, Summer 2015

Inspiring graduate jobs & internship success stories: London, Manchester & the UK, Summer 2015

This summer we’re bringing you a selection of our brightest success stories to inspire, motivate and restore your faith in the graduate job hunt!

Dinesh-Hansla Dinesh is a fantastic French-speaking graduate from Cambridge University with a BA and MEng in Engineering. He sailed through the interview process and was quickly offered a graduate job at a social advertising company in London, where he continues to thrive in his analytical role.

Cassie had previously worked in buying, marketing and events during her time at Cassie-Melroseuniversity in Bournemouth and after graduating with a degree in retail management & marketing. What happened next? Inspiring Interns sourced an exciting client-facing role at a FMCG company and the rest is history! She’s doing a great job and loving her time at the digital agency.

Christopher-YuAfter studying hard for an LLB law degree from Manchester and securing internship experience in London and Hong-Kong, Christopher came through the Inspiring Interns wardrobe (aka the unique entrance to our London HQ) looking to figure out his next career steps. What did he find? A business and marketing internship at an international retail software company – of course!

Hannah-HunterHannah left university in Newcastle with a degree in English Literature and wondered what to do next! After successfully registering with Inspiring Interns and soaring through the interview process, she landed an internship in operations at a transport company. Nice one Hannah!

Sophie-SimmondsMeet Sophie – she stormed through life at university in Leicester picking up awards for employment and leadership and learning Spanish. After travelling through South America to perfect her grasp of the language, she was offered a graduate job as an account executive at an pioneering energy company.

Send us your CV if you’re actively seeking a graduate job or internship and we’ll match you to exciting, new opportunities.

Katie is Senior Marketing Executive at Inspiring Interns. A dancer, sport and health & fitness enthusiast, she likes to move, tweet and blog.

Talenthouse competition – Join Billabong’s official photography team in LA

Talenthouse competition – Join Billabong’s official photography team in LA

Inspiring Interns are pleased to announce that we have partnered with Talenthouse, the world’s platform for creative collaboration. Talenthouse works with established artists and iconic brands to host global online campaigns that gives creative individuals the opportunity to win great prizes and life-changing experiences. In the coming months we will host a variety of Talenthouse competitions on our blog across film, fashion, music, art/design and photography.

This time we’re looking for ambitious photographers to take part in Billabong’s #dreamincolours competition. For information on how to enter and for information on prizes for the winners, scroll below! You can enter right here on the Inspiring blog.

Winning a competition like this and the international recognition that comes with it could propel you to the forefront of an employers’ minds, helping you to secure an internship or graduate job.

If you know any budding photographers, do share this blog post with them on Twitter, Facebook or link back here from your own blog and help us spread this competition!