Editorial Article: Graduate job recruitment needs to be more eHarmony, less Tinder

Editorial Article: Graduate job recruitment needs to be more eHarmony, less Tinder

We recently wrote this editorial for Figaro Digital online magazine.
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Katie AppleFigaro Digital Inspiring Interns Digital Recruitmentby, Senior Marketing Executive at Inspiring Interns, discusses what recruitment can learn from dating

Tinder’s homepage reads loud and clear: “Any swipe can change your life.” A nod to how quickly matches can be made and how many options are available to users. eHarmony, on the contrary, considers itself “The Brains Behind The Butterflies.” They take the time to get to know online community members to ensure matches made are long-lasting and meaningful.

Recruitment, with its constant communication and speedy solutions, instinctively feels more aligned to Tinder than eHarmony, but times are changing.

It’s no longer about a quick recruitment solution in exchange for commission. The new and improved goal is to make valuable matches that stand the test of time. The difference between dating and recruitment is that these long-lasting matches aren’t only valuable, but profitable. Growing businesses can reap the rewards of additional staff with outstanding skillsets like computer science, and those accepting new positions boost their CV and their bank account with a new, higher level role.

Having recently relaunched online, Inspiring Interns are positioning themselves as the eHarmony of recruitment, taking the time to talk in-depth to employer and employee in order to find an ideal solution for both parties. A much talked about topic in employment-related news of late is the increasing importance of company culture, values and a sense of community in the workplace. Employers, employees and now recruiters are aligned in their quest to make matches where values, work ethic and ethos is shared. Recruiters need to go beyond competency or convenience-based matches, focusing instead on the quality of each placement. In turn, this will lead to a higher quantity of placed candidates and increased longevity.

eHarmony and Tinder are widely available online, with the former starting out as a website and the latter an app. The different choices in launch platforms is a testament to the decade in which each was launched: eHarmony in 1997; Tinder available to download in 2012. Now? It’s 2015 and the recruitment process has also been forced to adapt, go digital and most notably, go mobile.

Being tech savvy is no longer only applicable to the tech team building and supporting a business. According to City AM, the number of tech start-ups in London and the UK is growing exponentially. In an increasingly app-based market, candidates with technical IT skills such as JavaScript, C++ and Python are highly sought after. When it comes to employment solutions, millenials “have shown they want a different application experience, one that brings jobs to them quickly and easily.”

Companies that don’t have an erudite mobile strategy are likely to miss out on future recruitment gains. Unlike Tinder, Happen and Hinge with their fully functioning apps, the recruitment industry still has a lot of work to do to ‘go mobile’. As Ashley Pelliccione, Director of People at Namely, says, “I don’t think we’ve figured out how it [app development] fits into the recruiting landscape yet. It will take the research and buy-in of recruiters, developers and job seekers before it becomes a truly valuable tool for all parties.”

Inspiring Interns have gone a step further in digitalizing the recruitment process, with the creation of video CVs. Watch 60 second video CVs of top university graduates seeking employment online now at: www.inspiringinterns.com. If you’re candidate interested in digital, don’t forget to check out our marketing, advertising and PR roles.

Katie is Senior Marketing Executive at Inspiring Interns. A dancer, sport and health & fitness enthusiast, she likes to move, tweet and blog.

Graduate job search success! Nicole’s story

Graduate job search success! Nicole’s story

Name: Nicole
Degree: BA History, 2:1
University: Manchester
Grad job: SUCCESS


Nicole’s story is a great example of how quickly you can find a graduate job with the right support. This support is available in the form of specialist graduate recruiters who will find jobs and internships to match your requirements and highlight new, unknown career options. Qualifications are important, but attitude, personality and values are essential factors recruiters consider when connecting candidates to companies.

Where to start applying for graduate jobs
It’s difficult to know where to start when you’re fresh out of uni and ready for a job. Accessing the right people and working out who those people are, is tough. Nicole started on social media and searching job boards like Reed and Indeed for the latest vacancies when she came across Inspiring Interns. It wasn’t until a friend recommended Inspiring that Nicole took the next step and applied online. The application process? Three minutes. Upload your CV and complete a preferences form.

“I had a couple of knockbacks including making it to the final stages of a number of assessment centres like the Money Supermarket grad scheme.”

Interviewing and preparation
“Inspiring Interns waInspiring Interns front room walk through the wardrobes a completely different challenge and it was the best possible outcome for me. The service was superb, everyone was helpful and the one-to-one consultations were great.”

If successful (the expected wait time to hear whether you have been successful is five working days, however in peak times it can be longer), candidates are invited into the Inspiring office in London or Manchester. Their video CV is filmed, they then decide which jobs and internships are of interest.

“The talent development team gave me an iPad and made me a cup of tea, then helped me research the company and went over the details of the role.”

Nicole registered with us, came to London to film her video CV and interviewed for a job three hours later! Nicole performed exceptionally well in her interview and was offered a graduate job the next day. Naomi, the recruiter who met with Nicole and filmed her video CV, described her as “sparky, determined, reliable and switched on”. What a first impression!

What happened next?
The client, a global mobile communications company, couldn’t wait to snap up Nicole and her skills, and she was thrilled with the quick turnaround. The high quality of ambitious graduates registered with Inspiring Interns means clients, who range from start-ups to big brands, make quick decisions about who to hire.

“My recruiter negotiated me a good deal and I’m really enjoying my job. It’s fast-paced and there’s a lot of variety in what I do day-to-day, so it’s never boring.”

Nicole’s top tips:

“Be open minded, go with the flow and be prepared for anything.”

“Expect the unexpected with Inspiring Interns. Go for it! I did and it was the best thing I could have done.”

Are you looking for a graduate job or internship with an immediate start? Check out our full list of graduate internships in London here.

Fast 5: the top graduate jobs to apply for this (rainy) summer weekend

Fast 5: the top graduate jobs to apply for this (rainy) summer weekend

Summer-Sun-Deck-Chairs-Motivation-Inspiration-Inspiring-InternsAttacking the job hunt this weekend? Excellent! Let the summer rain wash away those post-university blues, hit the links below to apply.

Private Equity Internship – Paid – London
This is an exciting 6 month internship in banking & finance based in the heart of the City, with a view to convert into a full-time job. With an equivalent salary of £25,000 per annum, the role will cover analysis of deal flow, trends and investments and supporting portfolio management. Get it before it’s gone!

Healthcare Administration Support Officer – Paid – London
This is a fantastic role at a national organisation where we have placed a number of talented graduates who continue to move up the career ranks! This is a 4 month internship, starting salary: £22,914 per annum (equivalent), with a view to converting into a full-time job at the end of the 4 months. Based in North London, your day-to-day role will be varied and require a degree of responsibility and professionalism. Expect fast-track progression and a great team to work with.

Digital Marketing Internship – Paid – Blackburn
This is a 4-6 month internship based in Lancaster, with a view to start immediately and convert into a full-time position after the internship. The growing company is a digital marketing specialist and in your day-to-day role you can expect to be involved in innovative campaigns, PR and social media strategies, identifying new trends and analytics. Starting salary: £15,000 per annum (equivalent). To see other Marketing Internships London check out our dedicated page.

Online Learning & Development Coordinator – Digital Advertising – London
Fancy a full-time job in West London at a new venture formed through a Google partnership? Thought so. If you’re interested in technology, digital media and professional development through online learning, this one is definitely for you. Start on a £21,000 salary, join a friendly tech-savvy team and get access to great business contacts and gadgets.

Finance & Account Internship – Paid – Preston
Graduate with a degree in accounting or a finance related degree? This company specialises in the supply of high quality garments, predominantly jeans and trackies, reflecting current market trends and are looking for an ambitious graduate to join their finance team. 3 months. £1,000 per month.
Katie is Senior Marketing Executive at Inspiring Interns. A dancer, sport and health & fitness enthusiast, she likes to move, tweet and blog.
The eHarmony of recruitment: matching graduate job-seekers with top employers

The eHarmony of recruitment: matching graduate job-seekers with top employers

eHarmony’s focus is on meaningful matches and the candidate-employer relationships Inspiring Interns curate are equally long-term. Our internships often lead to permanent positions at the host company and we’re here to guide graduates throughout their aspiring careers, from their first job to their last.

FFFAcebook Like Inspiring InternsSo you’ve posted your graduation photo on Facebook, what happens next? It’s difficult when applying to a job online to visualise the company culture, what it’s really like to work somewhere and whether it would be right for you – that’s where we come in! This summer has seen the launch of a new online filtering system at www.inspiringinterns.com which asks recent graduates and employees the same questions about their needs, strengths and motivations in order to find the perfect match.

Who do we recruit for?
Global advertising agencies, fin-tech start-ups, large healthcare organisations, sports marketing agencies, international newspapers, we work with employers across the UK in a variety of industries.

How doclock tick tockes it work?
We offer an innovative employment solution for employers and are a free tool for graduates, providing a careers advice service as well as a recruitment service for graduate jobs and internships (with a view to become permanent positions after three months). To apply to a specific role(s) or send a more general application if you are unsure which career direction to go in, an online candidate application form must be completed. This takes around 5-10 minutes and includes a skill section, the opportunity to upload a CV and questions to determine which sector you would be most suited too. Successful applicants are then contacted by our talent development team to discuss the next steps, filming a video CV and preparing for interview.

How do we know they are a match?
Employers get in touch with our business development team, discuss the requirements of the role they are recruiting for and are sent a shortlist of quality, relevant candidates. The same questions are asked to employers and candidates, enabling their answers to be analysed and compared. Oh, and we have six years experience placing over 5,000 graduates into graduate jobs and internships and all Inspiring Interns employees start out as interns, so we know what it’s like to be a graduate and an employer!

What is a video CV?
Lights camera action93% of millennial consumers (18-35 year olds) visit Youtube at least once a day. Video is HUGE. Visuals receive much higher engagement than just words and to capitalise on that, we wanted to give our graduates maximum exposure to top quality employers and the chance to really show off their skills. A video CV is a 60-second direct introduction between a graduate and an employer, giving graduates an opportunity to communicate their education, experience (if applicable) and where they aspire to work. Employers select from a shortlist of relevant candidates to gain insight into the communication and presentation skills of an individual pre-interview.

So, what next?

Ping-Pong-will-ferrel-inspiring-internsPrevious interns have gone on to management and director positions, even hiring their own interns as their careers continue to skyrocket. For advice, to find a career match or if you just fancy a game of ping-pong (our office is famous for it), get in touch!

Graduates can view our latest jobs and internships (all immediate starts) and filter any search or head over to our online careers advice service.

Employer? Find out more about how we work here or send search requirements to: sales@inspiringinterns.com

Are you a candidate looking to get matched with your perfect job? We have loads of new roles, check out our marketing internships, advertising internships and PR internships.

To look at all industries check out our graduate internships in London page.

Katie is Senior Marketing Executive at Inspiring Interns. A dancer, sport and health & fitness enthusiast, she likes to move, tweet and blog.

Inspiring graduate jobs & internship success stories: London, Manchester & the UK, Summer 2015

Inspiring graduate jobs & internship success stories: London, Manchester & the UK, Summer 2015

This summer we’re bringing you a selection of our brightest success stories to inspire, motivate and restore your faith in the graduate job hunt!

Dinesh-Hansla Dinesh is a fantastic French-speaking graduate from Cambridge University with a BA and MEng in Engineering. He sailed through the interview process and was quickly offered a graduate job at a social advertising company in London, where he continues to thrive in his analytical role.

Cassie had previously worked in buying, marketing and events during her time at Cassie-Melroseuniversity in Bournemouth and after graduating with a degree in retail management & marketing. What happened next? Inspiring Interns sourced an exciting client-facing role at a FMCG company and the rest is history! She’s doing a great job and loving her time at the digital agency.

Christopher-YuAfter studying hard for an LLB law degree from Manchester and securing internship experience in London and Hong-Kong, Christopher came through the Inspiring Interns wardrobe (aka the unique entrance to our London HQ) looking to figure out his next career steps. What did he find? A business and marketing internship at an international retail software company – of course!

Hannah-HunterHannah left university in Newcastle with a degree in English Literature and wondered what to do next! After successfully registering with Inspiring Interns and soaring through the interview process, she landed an internship in operations at a transport company. Nice one Hannah!

Sophie-SimmondsMeet Sophie – she stormed through life at university in Leicester picking up awards for employment and leadership and learning Spanish. After travelling through South America to perfect her grasp of the language, she was offered a graduate job as an account executive at an pioneering energy company.

Send us your CV if you’re actively seeking a graduate job or internship and we’ll match you to exciting, new opportunities.

Katie is Senior Marketing Executive at Inspiring Interns. A dancer, sport and health & fitness enthusiast, she likes to move, tweet and blog.

Talenthouse competition – Join Billabong’s official photography team in LA

Talenthouse competition – Join Billabong’s official photography team in LA

Inspiring Interns are pleased to announce that we have partnered with Talenthouse, the world’s platform for creative collaboration. Talenthouse works with established artists and iconic brands to host global online campaigns that gives creative individuals the opportunity to win great prizes and life-changing experiences. In the coming months we will host a variety of Talenthouse competitions on our blog across film, fashion, music, art/design and photography.

This time we’re looking for ambitious photographers to take part in Billabong’s #dreamincolours competition. For information on how to enter and for information on prizes for the winners, scroll below! You can enter right here on the Inspiring blog.

Winning a competition like this and the international recognition that comes with it could propel you to the forefront of an employers’ minds, helping you to secure an internship or graduate job.

If you know any budding photographers, do share this blog post with them on Twitter, Facebook or link back here from your own blog and help us spread this competition!

Paris Brown and Twitter: a lesson for students and graduates

Paris Brown and Twitter: a lesson for students and graduates

Last week, 17-year-old Paris Brown was appointed the UK’s first youth police and crime commissioner. She was due to represent young people across the country, assisting Kent’s PCC Ann Barnes. Over the weekend it emerged that she had posted offensive (and potentially illegal) material on her Twitter page, when she was between the ages of 14 and 16. This led to a major media storm, with Paris appearing on the front pages of national newspapers and featuring regularly on the 24-hour news channels.

Paris offered a tearful apology on Sunday in a BBC interview but that did little to quell the storm around her new job and, today, she offered her resignation.

I won’t go into the rights and wrongs of her stepping down (although for the record I don’t think a responsible media should hound a 17-year-old girl in this manner), but there are lessons to learn here for all students and graduates.

Although we use Twitter, Facebook and other social sites to communicate with friends and you may think no-one of note will be watching, you must always remember these are public forums. Anything you publish on them, ever, will be available to access in the future. A bit of banter with mates on Twitter might be funny at the time but would a future employer approve?

Of course, the vast majority of you will never come under the media scrutiny Paris Brown has experienced in the last few days. But companies are increasingly scanning digital footprints for reasons why they should – or shouldn’t – hire you, and anything on your social media profiles that could be construed as illegal, tasteless, offensive, or even unprofessional might lose you an interview or even a job.

There will inevitably be more cases like Paris Brown’s, as a generation that has grown up communicating in very public forums starts to move into the public eye and into positions of responsibility. Unfortunately for Paris Brown, she has found this out the hard way. Learn from her mistakes: watch what you say online, delete questionable posts from your past – and remember, someone will be watching.

Andrew James Scherer was thrust into this world in 1986 and from the moment he was born knew he was destined for the top…of the marketing department at Inspiring Interns. Scherer somehow persuaded Inspiring to take him on in November 2009 and has been immovable since. Can be found @scheza on Twitter and intermittently at andrewscherer.co

SEO internships – part 1: a smart career choice

SEO internships – part 1: a smart career choice

So, you’ve heard about SEO, but want to know more. What exactly does it entail and are the long-term career prospects good? Do you have the skills it takes for a role within this exciting industry?

In this short series of blogs, Ed Hallinan, former Inspiring Intern and now web-editor for digital consultancy InterGreater, will be giving some insight into why internship seekers from a wide variety of backgrounds are well-suited to a career in SEO.

What is SEO and why is it important?

SEO stands for Search Engine Optimisation. In the simplest terms, this is the art of helping websites rank as highly as possible for ‘natural listings’ on search engines. To help explain what natural listings are, see the example below:

Here, we have searched the term ‘graduate jobs London’. Indicated in red are the ‘paid for’ listings. In order to get their websites placed in the paid for areas, businesses pay Google for each click they get (pay per click or ‘PPC’ advertising).

In blue are the natural listings. These listings are free and although they are lower down the page, they are estimated to receive 80% of all user clicks. Clicks through from google with no advertising costs understandably get companies very excited. After all, more and more business is done online, and the internet creates the potential to reach out to millions of target customers.

Like many other companies, at InterGreater we provide SEO consultancy services to help businesses rank as highly as possible for important search terms for their business (known as ‘keywords’). As the trend towards online commerce builds momentum, and competition increases, the demand for SEO continues to grow.

How does SEO work?

SEO is all about building and marketing critical content. There are also risky, non-recommended shortcuts that can be taken to achieve quick results. However, Google is constantly evolving its ranking algorithms to discredit these ‘darks arts’ of SEO (referred to as ‘black hat’ techniques).

For safer, long-term SEO results, a business must create genuinely informative content that appeals to its target customers. If this content is interesting, unique, and well-promoted, other websites will be encouraged to link to it in a ‘natural’ way. In turn, Google sees these links as votes of confidence and the more high quality links achieved, the higher the site and specific pages will rank. This is why strong strategic blogging is so important.

Content promotion is also critical as this can kick-start the process of key third parties finding and linking to content. Social media promotion via Twitter, Facebook, Pinterest and other key networks can be particularly effective. The more these networks grow, the more credit Google gives to social links.
These are just some of the ‘white hat’ techniques we use at InterGreater. Unlike typical SEO agencies, our focus is on training businesses to understand and implement these critical practices.

What skills do I need?

When embarking on a career in SEO, the most important attributes are:
• research skills
• writing skills
• creative thinking
• analytical skills

As such, the role suits people from a wide range of backgrounds and is certainly not just limited to IT graduates. For example my degree was achieved at the Royal College of Music! Whilst working my internship with InterGreater (achieved via Inspiring Interns), I continued to work part time as a freelance musician. Through the tools and thought processes I was taught to use, I was able to work out that optimising my website for the term ‘bridal wedding music’ would be great as it has lots of searches, but low competition. I then went about writing related content and finding ways to market that content to achieve key links and improve my rankings. So although I trained in music, the research, creativity, writing and analytical skills I had developed were all combined as part of my successful SEO internship.

Alternatively, someone with an English degree might be excellent at blogging and writing interesting posts that people would want to share. Scientists or mathematicians with analytical skills can use online tools such as Google Analytics to see where in the world site visitors are clicking from, and use the data to plan a keyword strategy for the future.

In short, if you can think laterally and are able to apply knowledge from your degree in a relevant way, you have the potential for a career in SEO. With a little research and brushing up of web skills (there are many helpful introductory articles out there) an SEO role would be a wise choice for the future.

I’m interested how do I learn more?

This is the first article in a short series of blogs on SEO. Coming up we’ll be discussing:

• how to write great content
• how to get those all important links
• how to win that vital internship

In the meantime, if you want to take the next steps and start building up a more in-depth understanding, I recommend reading the SEOMoz beginners guide to SEO. This was the first detailed material I was directed to at InterGreater and it really helped me build some initial know-how.

If you’re interested in all things marketing, don’t miss our latest marketing internships, advertising internships and PR internships.

Why not browse our latest SEO internship here!

Seven ways to keep motivated whilst graduate job hunting

Seven ways to keep motivated whilst graduate job hunting

We’ve all been there. Reality has hit. The wildest three or four years of your life came to an end a few months ago and you’re staring rather blankly at the very bottom of your career ladder. It’s a well-known fact that graduate job hunting is not a simple, quick or painless task. It takes time to find the perfect position, and for some it can take months. Whatever the case, the key is to keep motivated. Below are a few tips that I have put together to help you through this short period of darkness and into the light…

1. Establish goals: Set yourself a few targets, daily or weekly, to give yourself a sense of achievement when fulfilled. Perhaps aim to find and apply to at least two jobs that actually interest you each day, or ensuring that you tailor your applications to meet the requirements of every role you apply for.

2. Get yourself into a routine: It may sound silly, but waking at the same (reasonable) time every morning will provide you with some much needed structure to your day. It will also reduce the shock to your body when you begin the 9 to 5.

3. Exercise: Your mind, body and soul. Get out of the house and get some good British fresh air into those lungs. Whether it’s a ten minute walk around the block, a half hour run around the park or a friendly game of Korfball; whatever floats your boat, get your blood pumping and release those endorphins.

4. Change of scenery: Hours spent staring at a computer trawling through job listings can often do more bad than good. Mix up your day, take frequent breaks, and don’t feel guilty about socialising. Meeting a friend for coffee can easily double-up as a practice interview.

5. View your CV as an open book: Use the spare time that you have to strengthen your skill-set where possible. Volunteer work is a great way to improve communication skills and keep you busy, so check out charities in your local area to see where you can help. Employers will recognise and appreciate your use of initiative.

6. Brighten your day with music: Music is the medicine of the mind, so stick on your favourite radio show, an upbeat playlist or decent podcast to lift your mood.

7. And finally, reward yourself: Remember to take time-off. Everyone benefits from regular down-time, so ensure that you always have something to look forward to. Positivity is key. Believe in your abilities, and keep checking the Inspiring Interns vacancies page for career opportunities!

Hannah is a Digital Marketing Intern at Inspiring. She tweets about all things golden here: @hlcroberts and pins all things pretty here: gildthelilly.

Inspiring Interns infographic: The graduate journey

Inspiring Interns infographic: The graduate journey

We used our own research from surveys we have conducted along with findings from ONS and IntaPeople to create this infographic about the graduate journey between leaving university and finding a graduate job.

We reveal the salary difference between graduates who have completed internships and those who haven’t, the amount of graduates keen to work in London, how many graduates are vying for each graduate job, and more.

Check out our infographic: The graduate journey below:

Hannah is a Digital Marketing Executive at Inspiring. She blogs about food here: datedinners.com and tweets about food here: @misshana_. She squeezes in time for graduate careers advice and commuting rants too.