A Day in the Life of a Marketer

Marketing is a very popular career choice and we get many candidates coming in looking for marketing roles.

However, marketing is a vast field, and many don’t fully understand the full breadth of roles in Marketing. We spoke to Eoin Kavanagh, who currently works as business-to-business marketer at a corporate training company. He also has a side-hustle, which involves helping people become better marketers in 100 days at Daily Marketing.


 

Background

 

Firstly, a bit of my background. I graduated with a Bachelor of Commerce from University College Dublin and I’m currently a Graduate Marketing Executive at a global corporate training company. It’s fair to say that I took the typical route into a marketing career; get a business degree and specialise while doing it. But that doesn’t mean that you have to follow the same path. There are some interesting apprenticeships and internships out there to side-step the typical route.

 

Typical day

 

Here’s what my typical day looks like:

 08:30 – 08:45

Like all office jobs, check all emails. I flag emails that need a response and add any “To-dos” to my list.

 08:45 – 09:00

Reply to emails and seek clarification on some requests (I can receive some pretty vague briefs!).

 09:00 – 10:00

Check website leads from marketing automation.

10:00 – 10:30

Qualify leads and send to the sales team for follow up.

10:30 – 12:45

Graphic design work. I do a fair bit of design work, something I picked up when I started my graduate job. It’s useful to have a design flair when working in marketing.

12:45 – 13:45

Lunch.

13:45 – 14:15

Read marketing blogs. It’s important to stay up-to-date in marketing as things change quickly.

14:15 – 15:00

Admin work. This can’t be avoided, it has to be done!

15:00 – 15:15

Monitor social media. What are people saying about my industry?

15:15 – 16:15

Presentation design. Generally, the sales team will ask for me to improve their bland PowerPoint slides. I really enjoy this.

16:15 – 17:00

Anything that needs to be done ASAP is finalised before going home.

17:00

Home.

Things generally change day-to-day as a marketer. The above is a pretty accurate summary of a recent workday. Sometimes you’ll have some free time and can donate more time to training and keep up-to-date on industry trends.

Check out our marketing roles here. For more information on marketing, see our blog posts on what is digital marketing, and what is social media marketing.

Inspiring Interns is a recruitment agency specialising in all the internships and graduate jobs London has to offer

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