FAQs: How Do I Get a Graduate Marketing Job?

The marketing profession is all about communicating and delivering value to customers, with the aim of promoting products or ideas to targeted audiences. It revolves around creating strategies to attract and retain customers, ultimately driving business growth and profitability. In this blog, we’ll discuss some of the most common FAQs on how to get a graduate marketing job.

There are several marketing jobs that may spark your interest including:

  • Marketing assistant: An entry-level role that provides support to marketing teams in executing marketing campaigns and conducting market research.
  • Digital marketing specialist: This position revolves around using online platforms like social media, email, search engines, and websites to get the word out about products or services and spark interest. Day-to-day tasks might involve creating engaging content, improving search engine rankings and keeping an eye on data analysis.
  • Marketing analyst: The focus of this role is to understand the latest market trends and extract valuable insights from marketing data. Responsibilities typically include tasks, such as thorough data analysis, conducting comprehensive market research and compiling detailed reports to inform decision-making processes within the marketing team.
  • Sales and marketing coordinator: This role is the glue that holds both sales and marketing teams together. You play a crucial part in orchestrating marketing campaigns and ensuring smooth communication across departments. Your duties extend to managing CRM systems to track customer interactions and lending a hand in lead generation efforts.

Do I need a degree in marketing to get a job in the field?

Although having a degree in marketing can certainly be beneficial to helping you stand out from the crowd, it’s not always a strict requirement. In fact, many employers place a high value on a candidate’s skills, experience, and genuine enthusiasm for the industry, over their degree discipline.

However, degrees in related disciplines such as business administration, psychology, or even creative arts can provide a solid foundation for marketing tasks and can be equally as valuable in the workplace. Essentially, the bottom line is to demonstrate a deep understanding of marketing principles and a passion for driving results within the business.

How important is experience for securing a graduate job in marketing?

Experience is often a crucial factor for securing a graduate job in the marketing field. While academic qualifications provide a foundational understanding of marketing concepts, it’s hands-on experience that truly sets candidates apart in the competitive job market.

Internships, for example, offer invaluable opportunities for students to apply theoretical knowledge in real-world settings, gaining practical skills and insights that are highly valued by employers. You can check out our latest marketing internships here.

What skills do you need to work in marketing?

Employers in the field of marketing seek candidates who possess both technical and soft skills. These include:

Technical skills

  • Data analysis: Proficiency in tools like Google Analytics, Adobe Analytics, and Excel is highly valued, as it enables marketers to measure campaign performance, identify trends, and optimise strategies.
  • Content creation: Strong writing and creative skills are crucial for developing engaging content across various channels, including websites, social media, email campaigns, and advertisements. Proficiency in graphic design and video editing tools can also be advantageous.
  • SEO and SEM: Knowledge of search engine optimization (SEO) and search engine marketing (SEM) techniques is essential for driving organic/paid traffic to websites and optimising content for search engines like Google.
  • Marketing automation: Familiarity with marketing automation platforms such as HubSpot, Marketo, or Mailchimp is increasingly important for streamlining marketing workflows and nurturing leads.

Soft skills:

  • Creativity: Employers value marketers who can think outside the box and create compelling content that resonates with target audiences.
  • Communication: Strong verbal and written communication skills are essential for effectively conveying marketing messages, collaborating with team members and engaging with customers across various channels.
  • Problem-solving: The ability to identify challenges, develop strategic solutions, and adapt to changing circumstances is crucial in the fast-paced and ever-evolving field of marketing.
  • Adaptability: Marketers must be adaptable and flexible, able to quickly learn new technologies, navigate shifting market trends, and adjust strategies based on data-driven insights.
  • Teamwork: Collaboration and teamwork are essential for success in marketing, as marketers often work closely with cross-functional teams, including sales, product development, and customer service, to achieve common goals.

Can networking help me get a marketing job?


Networking plays a pivotal role in landing a marketing job. It’s often said that success isn’t just about what you know, but also about who you know. So, why not tap into your own network by reaching out to acquaintances? They might have valuable contacts within businesses that are actively seeking marketing support or may be aware of upcoming job opportunities in the field.

Additionally, consider registering with a reputable recruitment agency specialising in marketing roles. These agencies have their fingers on the pulse of the job market and can provide valuable insights into the latest openings and trends. By registering with them, you’ll stay top of mind when a suitable position aligns with your skills and preferences.

Expand your network further by attending industry events and workshops. You’ll have the opportunity to connect with professionals in the marketing field, exchange ideas, and uncover potential job leads. Also – don’t underestimate the power of online networking platforms like LinkedIn, where you can showcase your expertise and expand your professional network.