Written by resident guest blogger, Danielle Furbert.
Ever heard the saying “it’s who you know, not what you know” – well this statement pretty much sums up the advantages that can come as a result of networking. Many of you have probably heard the term ‘networking’ on numerous occasions, however some of us may not fully understand the importance of it and have the tools to essentially know how to network.
One of the main reasons networking is so important is because of the numerous opportunities it presents. These opportunities range from meeting new people, learning new information, potential job or internship prospects and so on. Knowing the right people and knowing what they know, can lead you to many successes in both the near and far future during your lifetime.
However, it is important that you understand that networking is not simply about meeting someone and expecting something in return. It will not automatically get you a job and you should never feel a sense of entitlement from the people with whom you are networking with. Networking is a give and take process, and it is about building, maintaining and fostering relationships and constantly keeping the lines of communication open, so that the potential for new opportunities remains. Relationship building is an ongoing process, and it is how you build this relationship that is the key to successful networking.
For those of you who have ever interned, volunteered or worked for organisations, the biggest piece of advice I can give is to network with the people who you have met. Many companies have an ‘our team’ page on their website. Read employees bios and any articles, blogs, presentations, speeches they have done. Reach out to these individuals, by either emailing them or adding them as a LinkedIn connection and make an introduction of yourself, expressing your interests and career aspirations. Don’t be afraid to ask them if they would be willing to meet with you and have a chat. This is how you can build relationships.
With the growth of the internet and social media, networking becomes both an online and offline experience. The availability of information about people can be easily accessed across the internet. Whether you are building or maintaining a relationship, the internet has changed the way we can network and enhanced the offline experience.
LinkedIn is a fantastic tool that can and should be used to both build and nurture relationships in the virtual
environment. It provides a way for you to brand yourself and create a unique identity. If you haven’t already, create a profile on LinkedIn and begin by adding your career objectives, education, work experience and so forth.
Ways to use LinkedIn:
• Search for companies that specialise is the area you want to start your career in and follow them
• Join groups that engage students and graduates, as well as those that cater to your career goals and engage in conversation with group members
• Find people that you want to connect with by looking at their educational and professional background in order to find out how they got to where they are today
• Contact those individuals and them ask questions and advice; show an interest in what they have done, as well as your personal enthusiasm for the career sector you’ve chosen.
Connecting with people online is an amazing opportunity for students and graduates due to the amount of people you can reach. However, while having an online experience is important, I must stress that the offline networking experience is and will always be just as significant. At the end of the day, face to face communication will always be valued and will often strengthen a relationship even more than a virtual one.
There are many ways to effectively network offline. For students and graduates, the best offline networking includes university fairs and events held specifically for networking purposes. These events give you an opportunity to verbally engage in conversation with people in a professional environment. It is also a way for you to present your personal characteristics such as your passion, charisma and dedication to gain experience that will help you on your career journey. Whatever your strengths may be an in person conversation is the perfect way to show these off.
While engaging in conversation with people, make sure you have your CV and personal business cards in hand. These are tools that will reinforce your brand image. You can also include your LinkedIn account on your CV and business cards, as a way to reinforce your eagerness to maintain communication. Ensure that you also receive personal business cards from individuals with whom you have networked with. It is crucial that you follow up with these individuals after the events. For example send them an email thanking them for taking the time to speak with you, ask if you can meet with them in person; anything that keeps the communication going. It is not enough to simply exchange information once. People will forget who you are unless you reach out to them and maintain conversation with them.
For students and graduates, networking is an important tool to use when trying to reach your career goals. Networking is all about engaging in conversation and building relationships that can and will in turn create new relationships and opportunities. It is up to you to put yourself out there and take the next step in building your personal network. You never know where you might end up as result of who you know.
If you have any questions for Danielle get in contact with her through her Twitter account @DFurbert










