The Role

Project Marketing Executive

As a Product Marketing Executive, your primary focus will be on crafting compelling and effective marketing materials specifically tailored for point of sale environments. You will play a vital role in enhancing our brand visibility, driving sales, and creating a memorable customer experience at the point of purchase. This role demands creativity, strategic thinking, and a keen understanding of consumer behaviour in retail settings.

Key Responsibilities:
Point of Sale Collateral: Develop visually appealing and persuasive point of sale materials, including displays, signage, packaging, and promotional materials, designed to attract customers' attention and drive sales.

Strategic Planning: Devise innovative point of sale marketing strategies aligned with product launches, promotions, and seasonal campaigns. Collaborate with cross-functional teams to integrate these strategies seamlessly into the overall marketing plan.

Market Research: Conduct market research and analyse consumer behaviour to identify opportunities for effective point of sale marketing. Stay updated with industry trends and competitor activities to implement best practices.

Collaboration: Work closely with retail partners, designers, and suppliers to ensure the seamless execution of point of sale marketing initiatives. Coordinate the production and distribution of marketing materials to various retail locations.

Data Analysis: Utilise data and feedback to evaluate the performance of point of sale marketing campaigns. Make data-driven decisions to optimise strategies and enhance the impact of future campaigns.

The ideal candidate’s personality and qualifications

Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
Strong creative skills.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
Analytical mindset with the ability to interpret market data and consumer behaviour.
Attention to detail and ability to manage multiple projects simultaneously.

Project Marketing Executive

Save Job

SALARY

£24000

LOCATION

Midlands

CONTRACT TYPE

Graduate job (permanent)

JOB DESCRIPTION