What is a Digital Marketing Executive?

What is a Digital Marketing Executive?

Companies are increasingly realising the importance of digital marketing, to enhance their business prospects. As a result, more job roles are being introduced to cater towards online marketing. One of the most popular in the sector is a digital marketing executive.

A digital marketing executive is typically responsible for engaging a brand with customers or clients via the digital space. Their main aim is to establish and manage the business’ online presence. Typically, a digital marketing executive promotes products on online platforms and websites. Yet in some cases, they are also responsible for managing offline campaigns such brochures and posters as a form of promotion.

It’s their job to keep up to date with relevant issues and the latest news through articles and blogs to ensure that their brand is at the forefront of any industry developments. With that being said; how you perform in your interview will reflect your knowledge of the marketing world.  In order to be a worthy candidate at interview, you may be expected to reveal your thoughts and opinions on the developments in technology, as well as what you know about social networking and global campaigns.

Social Media

An important part of a digital marketing executive’s job is to engage with the community. This can be achieved through social media platforms such as Facebook, Instagram and Twitter. The individual aims to reinforce the business goal through the posts that are created across social media platforms. Their main motive is to increase interaction and monitor measurability of the posts in relation to the target audience.

Posts aren’t always based around the hard sell. Digital marketing executives are skilled to create posts that stimulate customer interest, without being too forward. This may mean offering incentives such as discounts or prizes and adapting their tone of voice through posts to appear friendly and approachable.

YouTube is the second most popular social media in the world. Nowadays, so many companies are making use of it as part of their marketing campaign. Producing informative, high quality videos is becoming the key strategy of an increasing number of companies to promote their brand. Having skills in photography, videography and photo editing software such as Photoshop would come in handy in a higher-level marketing role.

Search Engine Optimisation

Search Engine Optimisation, more commonly known as SEO, is a crucial part of the role as a digital marketing executive. It refers to the strategy behind boosting a website’s position on the search engine.

SEO is vast area and there are a lot of factors that need careful consideration by the digital marketing executive. Tasks include integrating keywords correctly on a website, gaining links from high-ranking websites and finding ways to stimulate traffic from internet users.

If you want to know more about the benefits of SEO and how it can boost a website’s performance, check out this beginner’s guide.

Email Marketing

As many people now go online to shop for products and services, emailing potential customers has become a popular marketing campaign. The role of the digital marketing executive in this area is to send mass emails to all those on their mailing about offers and news.

However, the digital marketing executive’s skillset comes into play by finding subscribers in the first place. Then, they will need to come up with clever ways to entice users to sign up to the newsletter. One of the most common ways businesses to this, is to offer a percentage off their first order. This quick and easy tactic is a great starting point to attract potential customers to subscribe and hopefully, become loyal customers over time.


Many companies today use blogs as part of their marketing campaign, which is an integral part of the digital marketing executive’s role. Blogs are one of the most successful ways of gaining leads and establishing the brand as an industry leader. Customers often search online for answers to their questions – you’ve probably done it hundreds of times! If they come across a business blog that answers their question, they’ll have made their way to the business website with a single click.

Blogging connects people to the brand who probably would never have heard of the business before. It also creates an opportunity to share relevant content to a large audience via social media too. The great aspect is, that blog posts can be constantly refreshed and used again and again, so there’s no need to keep coming up with new ideas. Digital marketing executives may write blog posts themselves or manage the blog writing through hired or freelance copywriters.

Real-life example:

To get a better feel of the role of a digital marketing executive, we asked Joe Kiddle who is currently doing a digital marketing internship at a web-based company. His day-to-day tasks include updating website content, helping design and maintain the weekly newsletter, SEO keyword searching, image optimisation, engaging with the community through social media and some print-based design work.

Here’s what he had to say about his experience:

“Working for a web-based company has taught me a lot about what goes on behind the scene. From the general maintenance and updating of site content to advertising, gaining a brand presence online through SEO, social media and web-based design. I enjoyed having my own input into various web and print based design aspects, as well as being responsible for the newsletter and social media areas. I think having this responsibility and input is important in an internship. It allows you to grow within the role whilst developing ideas and learning from your own mistakes.”

If you are passionate about any of the above responsibilities that are mentioned above, then you should seriously think about a career in digital marketing, just like Joe Kiddle. Applying for an internship is one of the best ways to get your foot in the door as an entry-level employee. This route allows you to learn your craft and develop your skillset to help you progress in your field. Find out more about the benefits of internships.

Still looking for a graduate job or internship? Check out Marketing Internships London. To discuss your career, please get in touch on 0207 269 6144.

Are you still looking for a graduate job or internship? Then check out Marketing Internships London. To discuss your career, please get in touch on 0207 269 6144.