Marketing and New Biz Exec


Title: Marketing and New Biz Exec | £18K - £23K | Marketing | Shepherds Bush

Industry: Creative industries

Role/Sector: Marketing   |   Social media   |   Sales   |   Account management

Location: West London

Placement: Internship (going permanent)

Duration: 3 months

Salary: £23,000 (per annum)

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Information on the company

Our client is an independed creartive agency with over 25 years of experience in helping brands speak to their audience. Their clients include MnS, L'Oreal, Not TV, Sky, Heineken and Diageo to mention a few!

 

This is a 3 month internship with the potential to go permanent based in Shepherds Bush all things being well, offering £18K - £23K.

General

  • Support the Head of Marketing and New Business in development of a New Business team which delivers substantial RPM experiences that convert prospects to clients
  • Support the development and management of the agency New Business pipelines, working with the Head of Marketing and New Business to implement systems and procedures which ensure delivery of timely, appropriate and gold-standard communications
  • Support the delivery of the annual on and off-line RPM marketing plan, working with the Head of Marketing and New Business to manage owned, earned and paid-for content streams

Team administration

Be responsible for developing and managing excellent team ways of working

  • Ongoing production of team status meetings, including appropriate status documents
  • Ownership of live internal New Business status document
  • Set-up and management of all team filing and administration
  • Ownership of all financial admin – opening of jobs, time reconciliation, PO’s
  • Team diary management for all credentials sessions / meetings with prospects

Client contact

Work with Head of Marketing and New Business to deliver best-in-class credentials and business development sessions (including new business briefing and pitches)

  • Support Head of Marketing and New Business in pre-scoping research and call / contact with prospects
  • Preparation of credentials, including working with strategy team to develop category & brand insight, ongoing preparation of bespoke case studies
  • Responsibility for delivery of immediate follow-up comms – specifically contact reporting and supply of credentials presentation

Pipeline lead generation and management

Work with the Head of Marketing to ensure prospect pipeline is up-to-date, appropriately targeted and receiving timely and relevant content

  • Support Head of Marketing and New Business in preparation of quarterly pipeline and targeting plans: in particular identification of content requirements per sector, and subsequent supply / follow-up as part of New Business CRM / e-CRM programme
  • Ongoing contribution of prospecting activity including but not limited to: outbound prospecting, driving attendance at agency events, review of weekly status and all meeting confirmation reports
  • Ownership of master RPM database – potentially with a third party database provider / manager

Content development

Work with to manage creation of proprietary RPM content, for supply to relevant pipeline prospects

  • Ownership of content calendar for agency marketing content output
  • Management of internal workload and resourcing (via Strategy team)
  • Ongoing, timely supply of relevant content as part of overarching content plan
  • Desk research as required – using Industry titles, web etc.
  • Ownership of agency newsletter and seeding content to various platforms

MARKETING

Website

Support Head of New Business and Marketing in delivery of a best-in-class, always current agency website

  • Ongoing quality control and general design / copy updates
  • Management of monthly content updates, inclusive of liaison with key agency spokespeople / other content providers
  • Liaison with digital team to ensure best-in-class UX and search potential

Social channels

  • Ownership and update of social channels, publishing channel relevant and best-in-class content
  • Monitoring activity and feeding insight into CRM tool

Case studies

Work with Marketing Manager to ensure the ongoing development of case studies that reflect the vision of creating value for businesses by specialising in how people experience their brands

 

  • Support the development of a feasible case study creation programme, with provision of long and short-form formats and engagement of senior team for approval
  • Provide timely reminders, guidance and quality control to ensure an up-to-date suite is always available

 

Events

Support Head of Marketing and New Business in execution of a quarterly events programme, showcasing agency expertise and leveraging agency relationships with affiliates, existing clients, friends of the agency and future prospects

Industry events

  • Agree and manage a master list of affiliates / event providers
  • Agree frequency of attendance attendee output
  • Manage agency attendance across calendar
  • With support of attendee, distribute key learnings

Client / Senior Networking events

  • Work Head of Marketing and New Business to deliver quarterly senior networking events
  • Own all event logistics – location, attendees, comms plan, all support material
  • Lead associated CRM programme

Ideal personality and background

Great communication

  • Excellent verbal and written skills
  • Passion for writing
  • Passion for marketing
  • High energy and fun loving
  • Interest in food and drinks a plus

Positive and transparent approach

  • Gets things done
  • Keen to take responsibility
  • Able to report clearly and manage upwards

A proven team-worker

  • Puts team first
  • Results-driven
  • Unconcerned with individual glory
  • Creates positive working relationships with all

 

Apply for this role

applications@inspiringinterns.com