Graduate Content Executive
Title: Graduate Content Executive | £18-25K | Sports & Betting | Central London
Industry: Creative industries
Role/Sector: Marketing | Sports | Digital
Location: Central London
Placement: Graduate job (permanent)
Salary: £22,000 (per annum)
Information on the company
Our client operates three of the major online sports betting and online casinos in the UK. Their aim is to combine the traditional gambling product with an authentic and exciting entertainment layer.
With Offices based in London, Switzerland and Malta- they offer a market leading sportsbook and a premium portfolio of casino games.
The role:
Reporting to the Head of CRM, this role is part of a team which is responsible for all website content across our three brands. This role requires a close working relationship with the Head of CRM and Marketing Director to ensure that all marketing related activities have strong coverage onsite. It will also require a proactive approach to ensuring customers are able to see all of the most up to date sporting events taking place and coming up with content to keep customers engaged.
Day to day responsibilities of the role:
- Ensuring that the key sporting events of the week are visible onsite and easy for the customer to find
- Key stakeholder in the CMS for all 3 sites. You will be required to manage all content related aspects of the site in the CMS tool
- Planning and scheduling content for the evenings and weekends so that customers are aware of the latest sport
- Keeping the promotions page up to date with all of the latest promotions
- Generating and testing new ideas on content that would be effective in generating clicks on site
- Working with the acquisition team and ensuring that the latest sign up offers are visible onsite for new customers
- A/B testing of banners/designs to see which are most effective in generating clicks and bets
- Testing and developing the content strategy to find what positioning/timing works best for particular sporting events
- Building promotions pages as requested by various areas of the marketing team
- Ensuring that the terms of promotions are correct and accurate before going live
- Working closely with the trading team to ensure relevant enhanced odds and specials are available
- Supporting the CRM team to ensure that promotions which are going live via CRM channels are also supported onsite
- A recent graduate
- Strong attention to detail
- Ideas driven, a proactive approach to work
- Outgoing and enthusiastic
- Creative, with a desire to work in marketing
- A keen interest in sport and someone who considers themselves a bit of a punter!
- You’ll be joining a lively start up atmosphere
- Based in a fantastic location in Victoria
- Games room with pool table and darts
- A lot of socials and poker tournaments