PR / Account Exec

Title: PR / Account Exec | Communications Agency | £19K | London

Industry: Creative industries

Role/Sector: PR   |   Account management   |   Writing and editorial   |   Healthcare

Location: Central London

Placement: Internship (going permanent)

Duration: 12 months

Salary: £19,000 (per annum)

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Information on the company

Our client is a communications consultancy operating in the UK. They offer full support with events, training, digital and creative media production.


This is a graduate entry 12 month contract paying £19-20K per annum and would suit someone who has:

  • An interest in pursuing a career in PR
  • Strong copywriting skills
  • A genuine interest in current affairs
  • Can write well, creatively and fast
  • Be comfortable/interested with digital and social
  • Desire to work in PR/comms
  • Working on  professional services, health, social enterprise etc

Journalism or PR degree would be desirable but not a must. You will be working on  professional services, health, social enterprise etc

How you can expect to spend your day:

  • Assisting with the writing of coherent and factually accurate press releases.
  • Copy writing as directed by the Account Manager and Director.
  • To be responsible for all client liaison of relevance to the role and as directed by the Account Manager.
  • Managing social media accounts and any associated content creation as well as liaising with the client on their requirements.
  • Assist the Account Manager collating the transport and planning information on a daily basis
  • Identifying publicity opportunities as directed; in particular those relevant to the sectors
  • Producing copy for reports, news letters, company website, intranet and social media, internal briefings and twitter where directed
  • Developing and understanding of how to approach building relationships with journalists
  • Managing the process of press release distribution as directed
  • Helping to sell items into the media as and when directed
  • Assisting in the organisation of events ranging from workshops, photo calls, press conferences, training days etc
  • To assist in the preparation for presentations to existing clients and at new business pitches
  • Liaise with a small portfolio of clients at a junior level, building relationships and networking
  • Undertake media and administration research for new business pitches and current client programmes as required
  • Responsible for assisting the Account Manager in writing all day to day written material for the client, including press releases, features, statements, Q&A’s, speeches, presentations etc
  • Support the Account Manager on their more senior accounts within the desired sector
  • Assist the Account Manager to help develop proposals for new business
  • Identify or signpost opportunities to sell other Freshwater services, to the Director where appropriate

The ideal intern’s personality and qualifications:

  • Educated to degree level or equivalent
  • Working as an Account Executive/Account Assistant in a similar PR role
  • Experience of junior level account management programmes and processes
  • Experience of attending pitches and new business presentations
  • Good networking skills
  • Cultivate excellent relationships with journalists and media partners
  • Negotiate and influence at all levels within an organisation
  • Excellent customer service skills
  • Ability to interface with people at all levels within an organisation
  • Ability to use initiative

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