CRM Executive

Title: CRM Executive | Leisure | 22K | Bond Street

Industry: Creative industries

Role/Sector: Marketing   |   Social media   |   Digital

Location: Central London

Placement: Graduate job (permanent)

Salary: £22,000 (per annum)

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Information on the company

Our client is a privately owned online gaming company. Their aim is to bring to market the best casino, bingo and slot products under one brand, truly focused on delivering an exceptional player experience.


Role Summary

Reporting to the CRM Manager, you will be responsible for helping to drive retention through the delivery of targeted customer communications and insights. Working as part of a talented and experienced Retention team, this role will be pivotal in demonstrating the value of putting the customer at the heart of the organisation.

We are looking for a capable candidate who is ready to rise to the challenge and be part of our dynamic and focused team to help increase brand loyalty and revenues.

Core Duties & Responsibilities

The main duties and responsibilities in this role will include, but are not limited to:

  • Working with the Retention team to implement tactical customer marketing campaigns and lifecycles through an innovative approach
  • Creating schedules and promotional calendars
  • Executing multi-channel campaigns including email, SMS, print and online - this involves working closely with multiple stakeholders to manage the process and ensure the message is relevant
  • Ongoing competitor research and recommendations
  • Provide monthly and ad hoc analytical reports on website and campaign performance

Essential Criteria:

  • Excellent written and verbal communication skills
  • Strong proficiency in Microsoft Word, Excel, Outlook and PowerPoint
  • Enthusiastic and driven
  • Meticulous attention to detail
  • Ability to prioritise tasks effectively and work to challenging deadlines
  • Excellent interpersonal skills with the ability to build and maintain relationships
  • Ability to work autonomously with a solution orientated mindset

Desirable Criteria:

  • Experience of HTML, Adobe Dreamweaver, Photoshop
  • Interest in and experience of the gaming industry
  • Understanding of current affairs
  • Ability to work autonomously with a solution orientated mindset.

Cultural Fit:

The company is split across 2 locations, so we are looking for someone with experience of working with remote teams and building strong work relationships across multiple sites. The working environment is professional whilst being relaxed and informal.  We are additionally seeking someone with a “can-do” attitude who will get involved beyond the specific role, to build on the internal culture of teamwork and go above and beyond to get things done.

Remuneration & Benefits

  • Salary on application subject to experience
  • Access to Bupa PMI on completion of probationary period
  • 4x annual salary death in service benefit
  • 25 days holiday per annum in addition to bank holidays
  • Perkbox account (free coffees, discounted cinema tickets and gym membership)




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