Posts Tagged ‘internships in london’

Where are all the graduates???

July 12th, 2010

tumbleweed desert road

Last week the new Inspiring Interns marketing team enjoyed a jolly to the Marketing Week Live exhibition at Olympia in order to spread the Inspiration. Though initially a little apprehensive, the lovely Natalie Parnell and myself were amazed at just how many exhibitors were excited to talk to us and discuss interns and graduates more generally. We are proud to announce that Inspiring Interns received a warm reception, and is now linked with a number of exciting new corporations to which we cannot wait to send our ambassadors. What stunned us even more however was how few young people were there networking. Marketing, like many other popular career paths, is an industry where entry-level positions are fairly few and competition is fierce. Networking is a fantastic way to get your name out there and meet the right people – my flatmate Lina for example got her place on a grad scheme for a great agency after getting talking to an employer she met at a marketing event. She is now living the dream hobnobbing with high-profile clients. Further to this, and possibly most importantly, Natalie and I had brought large bags and played ‘Supermarket Sweep’ with the freebies on tables – I got two boxes of couture chocolates and a mug in my haul! Natalie picked up enough pens to get her through her final year at uni!

So many graduates underestimate the importance of making themselves stand out from the crowd during an interview. Even if you don’t get a job simply by attending events, you will certainly learn things worth discussing in interviews and prove your genuine interest in your chosen career path. It is easy to find relevant networking events online, they are often free to attend and well worth your attention. While we always recommend internships to gain valuable work experience, it is important to consistently do what you can in every aspect of your life to present yourself as not only an Inspiring Intern, but someone who has brilliant potential to become a valuable addition to any work-force. Cheesy? Yes. Clichéd? Yes, but it’s true.

SEO and PPC- the perfect profession for people with a passion for numerical analysis

June 16th, 2010

Does the mere mention of SEO or PPC make you salivate wildly like a Pavlovian dog?  Perhaps you have a soft spot for numbers, tables and graphs? If the answer is yes to either of these questions then your destiny might just lie in SEO or PPC.

SEO stands for Search Engine Optimisation and its sole purpose is to maximise the visibility of a website on search engine result pages aka SERPs. Search engines like Google will trawl through the entire internet, looking for keywords found on websites. A keyword is a word that describes what your site is about. For Inspiring Interns our keywords might be ‘interns’,’ internships’ and ‘graduates’. Sites crammed with keywords are found more easily by search engines and positioned higher up on SERPs. The higher up your site, the easier it is for people to find/visit you.   A SEO manager will  tag keywords onto videos or blog posts and can imbed them into website’s HTML. Another technique SEO managers use is called link-baiting. This is where a website’s URL is placed on neighbouring sites. People can find your site more easily by clicking through from other related places on the web.  So why is SEO on everyone’s lips?  It is a hugely effective way to increase traffic to your site. Moreover if you are an e-commerce then it is a great way for potential customers to find you.  SEO is cost-free and classed as a ‘natural search’, as opposed to PPC which is paid for and called a ‘paid search’.

PPC’s aims are the same as SEO – to maximise the visibility of a website. PPC managers pay for sponsored links that are found at the top of or the right hand side of SERPs. You can bid for the position of your sponsored link against competitors’ sites that have similar keywords, or pay a flat fee paying for every time someone clicks on your link.  PCC is perfect for number-crunchers because statistical analysis is often required by clients to analyse the true value/efficiency of a PPC campaign, in terms of resulting sales and page views. Both SEO and PPC are highly numerical and you’ll need razor sharp analytical skills and fantastic attention to detail to excel in these roles. Because SEO and PPC are cost effective and yield measurable results, they are very popular with marketing managers and are therefore growing rapidly as an industry.

At Inspiring we have lots of meaningful internships than evolve into entry-level roles in this innovative industry. Make sure you pop your CV over to our team, if you are looking for a foot in the door. We love helping graduates in any way that we can!

This week's insightful introduction to the world of mobile marketing

June 7th, 2010

Here at Inspiring we are on the cusp of graduate recruitment. We offer roles in finance, IT, graphic design and more.  This week we’ll be introducing you to the exiting fields of mobile marketing, social media and SEO/PPC, which are areas growing rapidly and on the look out for quick, passionate graduates.

So what is mobile marketing? Mobile is an industry as hot and fresh as a Greggs’ pasty. At Inspiring Interns we can help provide you with a stepping stone into this and many other exciting industries. Mobile is currently in its infancy and growing rapidly. In the UK there are currently 48 million adults but 76 million mobile devices- that’s 1.6 devices per person. The future currently lies in smartphones-internet enabled devices. Some 54 million smartphones were sold worldwide in the first quarter of 2010 and the smartphone is set to become the way to access the internet. This growth is due to the improvement in mobile internet connections and cheaper data plans.  Mcommerce is hot on everyone’s lips. It will allow people to purchase tickets, receive vouchers, and manage their bank accounts through their mobile. In Japan, the mobile has already been integrated with contact-less debit cards and oyster cards. It is not a communication device. It is an integral part of people’s lives.  The potential of mobile is massive and advertising companies have only touched the tip of the iceberg in terms of exploiting its potential.

Advertisers have only recently recognised the potential of mobile marketing and specialist mobile companies are rapidly being snapped up. M&C Saatchi recently purchased InsideMobile for a tidy sum. These companies not only produce apps, they also create mobile (WAP) sites & mobile adverts (banners/videos).  Everyone is getting excited about mobile because it allows marketers to know what happened, by whom, when and where.  Ad campaigns involving SMS, MMS, Bluetooth and QR codes, allow marketers to gather a lot of accurate data on customers. They are also highly personal and sociable- they enable individuals, communities &brands to engage with each other in creative, innovative ways.

If you like a challenge, love working as part of a team and have razor sharp communication skills- mobile might just be your thing. Get in touch and we’ll help you in any way we can.

Later on this week we’ll be blogging about social media and SEO/PPC, so keep your PCs on and your eyes peeled!

Will the National Minimum Wage really help interns?

June 7th, 2010

National Minimum Wage

Over the last few years, there have been numerous calls from pressure groups and individuals for new legislation to force companies to pay their interns the National Minimum Wage. They argue that by allowing companies to use unpaid interns, the whole system of internships and work experience is undemocratic and tailored to those with affluent parents, who can afford to work for free. With internships rapidly becoming a vital rung on the career ladder, it is important that the experience is accessible for everyone and isn’t based on wealth or location. However, simply forcing companies to pay interns the National Minimum Wage won’t solve the problem of elite internships. If anything, it may make it worse. Smaller companies will no longer have the budget to take on interns, leaving only the bigger, multinational companies open for work experience. This lack of internship opportunities will also promote the idea of ‘unofficial’ internships, which would undoubtedly see graduates with good connections and an influential network offering to work for free. This will make internships and work experience even more elitist, basing opportunities on existing connections rather than talent and skills. In a recent BBC news article discussing the possible solution to ‘unfair’ internships, Tom Richmond from the Chartered Institute of Personnel and Development states that ‘the concern would be that if you put more pressure on businesses to pay them more, it could be they say they simply can’t take on internships any more, and then we would see a drastic reduction in the opportunities available’.

Another reason for avoiding the enforcement of National Minimum Wage for internships is the simple fact that it would still be almost impossible to rent accommodation in London, pay travelling expenses, buy food and generally live on £4.83 an hour. Without an existing place to stay, graduates who live outside London find it extremely difficult to stay in the capital for weeks at a time. The solution to opening up the world of internships to all graduates lies not in enforcing the National Minimum Wage, but in a range of solutions which avoid putting financial pressure on companies, particularly during this time of slow economic recovery. We at Inspiring Interns believe that student loans should be made available for those wishing to complete an internship over the summer. We also believe that affordable, short term accommodation should be provided for those interns who have nowhere to stay. This could take the form of University halls of residence, which are often left vacant over the summer period. Currently, £15 million is distributed by the Higher Education Funding Council for England (HEFCE) to universities to support internships. However, many university careers services are ill equipped to handle this and as a result have a deficit of willing students to take up these paid internships, due to a lack of communication and engagement.

The government shouldn’t be punishing companies for taking on interns. By doing this, the companies will simply stop offering work experience and as a result internships will become even more difficult for talented graduates to obtain. We need structural change from the government to make internships more accessible. Only then will internships become fair.

Some Inspiring advice…

May 13th, 2010

We’ve all banged our heads against the wall in frustration when it comes to writing a winning CV. It’s time consuming and can become pretty depressing, especially if it yields no results. Here at Inspiring Interns, we’ve put our heads together and come up with some top tips for writing a CV that will help to secure you that all important interview.



We then decided that it might be helpful to impart our wisdom and knowledge when it comes to interviews as well, so we’ve also created a handy guide to help you with your interview technique.



And when you do land that perfect internship, we want to make sure you know how to make the most of it. So, we’ve made a handy guide for that too,  you lucky, lucky people! Feel free to browse our guides and pass them on to your friends. And most importantly, let us know if our advice helps you land that all important first job or internship, so we can bask in a glow of pride…



We hope you enjoy our guides and they help you to land that dream job or internship and get the most out of it once you’re there. Once you’ve perfected your CV, you might want to send it to us at cv@inspiringinterns.com so we can make sure the right people see it!

What’s the best way for you to secure a graduate job?

May 12th, 2010

A survey by the Chartered Institute of Personnel and Development (CIPD) found that 61% of employers saw a lack of skills as the biggest obstacle to recruitment. A quarter of graduates have said their degree did not equip them with the skills needed for the workplace. Tom Richmond, policy advisor to the CIPD, recently told the Independent that work experience will make a big difference when applying for graduate jobs this year.  “There may be long waiting lists and rejection, but you’ve just got to keep plugging away, because experience is often the decisive factor that gets you the job.  The skills you can get in an internship – things like teamwork and communication – you can’t always get through a degree.”

As a senior recruitment officer at Shell, Nimai Swaroop deals with thousands of internship applicants each year. A former intern himself, he’s emphatic about the benefits. “It’s a great platform, giving practical opportunities and confidence,” he says. “Of the 14,000 applications we had last year, 130 successes came from our internship programme.”

Even without a job offer, internships are advantageous. Yosuke Homma, 24, interned at legal firm Simmons and Simmons  and found it a hugely positive experience, despite not receiving a job offer. “I came away knowing that I wanted to work for a large international firm,” says Homma. “I’ve now got a contract with another top firm and my internship helped – it showed I had experience.” As well as bolstering your CV, an internship provides valuable specialist training, particularly for those studying non-vocational subjects, says Homma. “Having studied biology, interning gave me the opportunity to understand what solicitors did on a day-to-day basis. There was a decent effort at training us, with lectures on professional skills and resources available for research.”

Internships can also help forge your eventual career path. According to High Flyers Research, a quarter of final year students surveyed had applied to jobs they had little or no interest in. Benedict Hazan, a graduate mentor at Inspiring Interns, has advised hundreds of graduates on roles suited to them. His advice is: “Don’t feel rushed to join the rat race and get stuck in a job you hate. Try a job out through an internship to see if an industry is really suited to you.”  Benedict said the best way to get where you want to be is to know what your goal is and to work towards it. “Read newspaper articles and trade magazines. Speak to friends and family to get a bigger picture of what you really want.”

If you are one of the 1.3 million graduates who might be unsure of what to do post-university, give yourself the very best chance of securing a graduate job. Not only do internships help you clarify your chosen career path, they also give you an invaluable opportunity to network, the chance to build your communication and teamwork skills and confidence in the workplace. Inspiring Interns are the UK’s leading internship agency. Our internships are in a wide variety of sectors, including roles in up-and-coming mobile advertising and social networking marketing agencies. With an internship you have the very best chance to fulfill your potential.

Student Room's 'Student Question Time' – Internships

April 29th, 2010


via: online-betting-guide.co.uk

With only a week to go until Britain goes to the polls, election fever has well and truly gripped the Inspiring Interns office. Foreign affairs and apparent bigotry have stolen the headlines and yet, since our last blog post on the manifestos, graduate unemployment still resides in the shadows. In a brilliant feature on The Student Room, students and graduates were invited to put their questions and qualms directly to the heads of Britain’s leading political parties. Along with some fairly trivial questions – “What would you do if you went on a Gap year today?” (If you were wondering, Gordon Brown replied that he was going to watch more films, In the Loop perhaps?) – The issue of internships was directly raised. Here are the answers that each candidate gave.

Gordon Brown

“We’ve got to support the aspirations of people from all backgrounds so that everyone can benefit from internships. And employers must respect the legal obligations they have to all people performing work experience.

Our Manifesto sets out our commitment to open up opportunity for people from families on low incomes to enter professions like the media and law, expanding paid internships for students. To increase social mobility, careers advice for young people, including for younger children, will be overhauled, ensuring much better information and guidance.

We are creating a National Internship Service to improve access to professions which will deliver undergraduate internships, with the aim of widening access to professions.

We are also providing funding for 20,000 additional postgraduate places as well as 29,000 graduate-level volunteering places and 3,000 extra places for graduate entrepreneurship and help with business start-ups.”

David Cameron

“On the specific point about politics and Parliament, we need to remember that political parties are primarily voluntary organisations, so they do depend very much on volunteers. Of course, it’s crucial that people who are keen to get involved are not taken advantage of and have the right chances to move into paid employment. But I’d warn against doing anything heavy-handed which stops volunteers offering their help.

But there’s no doubt that we do need make it easier for people from all backgrounds to get involved – especially in Parliament. There are barriers at the moment blocking people from disadvantaged backgrounds and we need to get rid of them. My Shadow Cabinet and I have been working with a charity called the Social Mobility Foundation on a fantastic project to help provide placements for under-privileged students in Parliament and other sectors, and we’ve been able to give work experience and volunteering positions in our private offices to kids who might never have had a chance before.

But there is also a wider point here, connected to the big problem of youth unemployment here in the UK. It’s unbelievable that here we are, the sixth richest country in the world, and one in five young people don’t have a job. We’ve got to get job market moving and help more young people get started in careers.

One really exciting idea we have is to create thousands of new “work-pairings”. These work-pairings would allow young people who are unemployed and stuck on benefits at the moment to go out and get some real business experience – while keeping their benefits and also earning a small income at the same time. It’s a great idea, because it will fix the big problem we’ve got at the moment where thousands of young people don’t have jobs, but also don’t have the experience they need to make themselves attractive to employers. If we win this election, getting this scheme started is a big priority for me and my team.”

Nick Clegg

“You’re right, there are now a lot of interns working very hard and getting paid little or nothing for it. The danger is ending up in a situation where internships are exclusive to those young people whose parents can afford to help them. Internships can be an amazing way of getting a flavour for a possible career when you’re young and that option should be open to as many young people as possible. I know myself how fantastic that experience can be – I got to intern in New York, working on a magazine called ‘The Nation’ for Christopher Hitchens. Opening up the opportunity to intern to more people is important to my party, and we have a plan to create 800,000 internships in our first year in office, helping all the young people now struggling to find work. We’ve made sure that those places will be paid at £55 a week – enough to cover basic costs, and more than you get collecting Job Seekers’ Allowance.”

Although not a huge leap in terms of introducing new ideas and initiatives, it is encouraging to see that it is a matter that is on their agenda. Labour appear to be the most proactive, introducing a National Internship Service which will no doubt be of benefit to graduates in their search for employment. Nick Clegg’s offer of £55 a week is great but Inspiring Interns offer that already to their interns. We pay for lunch and travel expenses (which equate to around £200 a month) and therefore equal what the Liberal Democrats are offering. David Cameron once again makes the mistake of grouping graduate unemployment with youth unemployment as a whole. The assertion that it is one and the same is a little frustrating but hopefully the discernable difference between the two can be made clear in the future. All in all, this is not the radical action that we would like to see but at least it is a step in the right direction.

Read the whole articles at The Student Room.

Inspiring Interns are on top of the World!

April 14th, 2010

In a recent escape from the dizzying world of graduate internships, Inspiring Interns’ Business Developer Benedict galavanted off to Le Croix Valley in France. Here he is, resplendent, on top of a mountain; literally on top of the world. I don’t know about you though but just looking at those heights makes my stomach turn!

Inspiring Interns' Graduate Mission Statement

April 13th, 2010

Inspiring Interns Mission Statement

An inspiring mission statement from our inspiring boss! Rise to the challenge. Let’s get graduates back into internships and onto the career ladder.

Why Degree Subjects are Irrelevant upon Leaving University

April 6th, 2010

The Telegraph recently reported that the majority of recent university graduates are turning to employment outside of their field of study. Is this a sign that the government drive for higher education for the masses is “counter-productive”? Can an internship help you in your career in as many ways as your degree?

In 2009, almost 13,000 students graduated from university with a degree in History. Yet there is only one David Starkey and history, as a profession, is waning in popularity. So do all of these students begin their courses with a career in History in their sights? The answer is probably ‘no’, and I imagine much the same can be said for many humanities and language students.

I graduated last summer with a 1st in English and I am currently working in the marketing department of Inspiring Interns. Does that make me part of the “disillusioned generation” that the article refers to? Technically, my current position is not directly linked to my degree but many of the skills I have developed in Higher Education are imperative to my current role.

Before I first submitted my application to UCAS to carry on drinking at the Fountain of Knowledge (or just drinking), I pondered heading straight into work. Many people spoke of the importance of work experience over education and I was sorely tempted. I eventually decided to continue studying and whilst at university I learnt many useful skills: researching, the ability to reason, discuss, rationalise. University for me was about learning transferable expertise that I could apply in the professional domain.

To make the assumption that all college leavers know exactly what career path they want to follow is ignorant. Therefore it should not come as a surprise that graduates choose to follow different paths in later life. Where internships can prove important is bridging that gap between university and employment, especially if you want to move away from your degree subject.

All it takes is dedication, enthusiasm and persistence. With this, and the skills that you have developed whilst at university, you have the opportunity to pursue virtually any career path (that dream of becoming an astronaut, however, may be a little out of reach).

We want to hear your stories. Have you deviated from your degree subject? Has it been easy? Is there too much pressure put on young people to establish a career path at an increasingly early age?

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