Posts Tagged ‘Graduate recruitment’

Internships: It’s a win/win situation

September 1st, 2010

Ben Tatton-Brown, Co-Founder and CEO of RingRing Media

Ben Tatton-Brown, Co-Founder and CEO of RingRing Media

Earlier this year, Ben Tatton-Brown, co-founder and CEO of RingRing Media sold his company for an estimated $20m after just 18 months of business. Here, he explains the value of internships in aiding his business’ success, in advancing the interns themselves, and why he recommends Inspiring Interns to other start-up companies.

Anyone starting up a new company will tell you that time is precious, money is sparse and all hands are needed on deck. When we founded RingRing Media back in February 2008 we had no idea how things were going to pan out and knew that if we were to be successful, we would need to get some great-minded, dedicated people on the team.

It was 18 months ago that we first started using Inspiring Interns. They promised to always provide the right graduates for targeted roles – and, I can happily say, have yet to fail us in their pledge. After passing over a specification of the people we were looking for, Inspiring Interns immediately  sourced, interviewed and put forward suitable candidates for us to interview and choose from, saving a lot of time and toil. From the shortlist, we selected people who we felt would both fit into and bring something to the company – important, as we hoped to offer full-time positions after the initial three month internship. Starting primarily with just four staff, we worked hard to get the company up and running, quickly getting our name on the mobile advertising map.

In June 2008, RingRing Media launched the RingRing Exchange – the world’s first and largest mobile advertising exchange. Connecting operators, media owners, publishers and mobile apps to brands and agencies through one dynamic platform, the project proved a huge success and boosted the company to an internationally recognised level. As the company grew, our interns became  full-time staff, and we hired more Inspiring Interns to both support existing roles, and fill new ones within the business.

The internship arrangement not only benefited us, but also, significantly, the graduates. All of our interns were paid for their travel and lunch expenses and we ensured they received full training and hands-on work experience in their specific job area. Obviously this was great for us if they decided to stay on at the company, but it also importantly provided the graduate – many of whom had had little or no experience in a corporate environment – with the fundamental skills, practice and knowledge to advance them in other future employment ventures.

At the beginning of this year RingRing Media was acquired by a large  mobile advertising company called Amobee headquartered in Redwood City, California, an acquisition which allowed us to complement our revolutionary mobile advertising exchange  with the most deployed telco-grade ad-serving solution in the world and benefit from Amobee’s exceptional international connections. Together, as a new company, we are expanding rapidly; we have over 75 employees worldwide across 4 continents  - ten of which are Inspiring interns that stayed on with us full-time.

I can recommend Inspiring Interns to any business looking for talented and targeted graduate staff; we are aiming to be the largest mobile ad exchange in the world, and we will continue to use the services of Inspiring Interns to help achieve our aspirations.

Internships – a ‘first stage of recruitment’

August 9th, 2010

I got a new job

If the term ‘internship’ makes you think of tea-making and picking up the boss’s dry cleaning then think again – internships are now being hailed by the BBC as almost a ‘guaranteed rite of passage’ in the ever-competitive job market.

2009 saw record numbers of university leavers and new figures show more than 660,000 people have applied for a university place for the next academic year.  This staggering amount is up by 12 per cent from last year, once again breaking the record for the number of university applicants.  With these figures on the rise, the coalition government have made an extra 10,000 university places to support the hefty amount of applications, meaning more students than ever will be graduating with degrees in the coming years.  It is becoming even harder for employers to recruit graduates when they simply cannot distinguish who is more qualified for the job – how does one chose between the graduate with the 2:1 History degree from Durham or the 2:1 English Literature graduate from Bristol?

The answer, I hear you cry, is internships.  These are becoming the latest box that graduates need to tick in order for them to increase their employability and stand out from the other hundreds of applicants after the same job.  According to the Higher Education Statistics Agency, 21.7% of graduates in full employment within six months of graduating were taken on by employees who had previously provided them with some form of work experience.  It would appear that employers are less willing to gamble on a new recruit who may look fantastic on paper, instead choosing to take on someone who has already experienced working at the company and who therefore has a “basic grasp of workplace dynamics”, according to a BBC article.  In other words, the internship has become an ‘extended interview’ whereby the intern has a chance to showcase their abilities and see if they fit into the company lifestyle.

One could even go as far as saying personalities are coming back into fashion as far as job placements go – seemingly, it’s no longer just about the prestigious university and impressive degree result; employers are interested in who they are recruiting rather than trusting the CV alone.

So where does this leave graduates? With competition for entry-level jobs as tough as it has ever been there is no room to rest on your laurels. A good degree is not enough to take you onto the career ladder: experience, contacts and demonstrable skills are your key to a first job. An internship will give you all three. So the message is clear: don’t get left behind – call us, email us, tweet us, facebook us, send us a pigeon or do anything to get in touch so that you can do an internship and realise your potential.

Internships ‘An Industrial Finishing School for the Middle Classes’? I’m Not Convinced.

July 13th, 2010

Anyone who follows the news cannot have failed to notice the current debate about the value and legitimacy of internships. Obviously this is a subject we at Inspiring Interns feel quite strongly about, and felt it was time to chip in with our thoughts on the subject. One of the main concerns we are seeing is that many young people are unable to afford to carry out an internship. Unfortunately, there are actually funding options to help such individuals, but these tend to be poorly advertised. We at Inspiring Interns are able to advise you on the available options so feel free to get in touch with any questions. I asked Royal Holloway lecturer Nigel Saul to give an opinion on the matter, having spent years guiding students into careers upon graduating. Nigel tells me that he believes, ‘As completion for graduate-level jobs increases, so it becomes all the more important for applicants to show that they’ve got some experience of the workplace. These days, the process of gaining such experience begins at school, when pupils do a week’s work experience in a setting of their choice. The idea of internships builds on that and helps to bridge the gap between the process of thinking and studying at university and the business of working on graduation. Internships help both the graduating student and the employer. They help the employer by proving them with better trained, more experienced and mature graduate applicants. They help the graduate by providing them with experience – and perhaps to assist in helping them decide which career path to ultimately pursue.’ This is just the opinion of one individual; however we are finding that across the board, the happy endings earned through internships are far outnumbering the horror-stories the media often pounces upon in order to generate a social panic! This is just our belief however, please feel free to comment with your own experiences on internships, good and bad so that we can continue to tailor the services we offer to best suit our clients.

Where are all the graduates???

July 12th, 2010

tumbleweed desert road

Last week the new Inspiring Interns marketing team enjoyed a jolly to the Marketing Week Live exhibition at Olympia in order to spread the Inspiration. Though initially a little apprehensive, the lovely Natalie Parnell and myself were amazed at just how many exhibitors were excited to talk to us and discuss interns and graduates more generally. We are proud to announce that Inspiring Interns received a warm reception, and is now linked with a number of exciting new corporations to which we cannot wait to send our ambassadors. What stunned us even more however was how few young people were there networking. Marketing, like many other popular career paths, is an industry where entry-level positions are fairly few and competition is fierce. Networking is a fantastic way to get your name out there and meet the right people – my flatmate Lina for example got her place on a grad scheme for a great agency after getting talking to an employer she met at a marketing event. She is now living the dream hobnobbing with high-profile clients. Further to this, and possibly most importantly, Natalie and I had brought large bags and played ‘Supermarket Sweep’ with the freebies on tables – I got two boxes of couture chocolates and a mug in my haul! Natalie picked up enough pens to get her through her final year at uni!

So many graduates underestimate the importance of making themselves stand out from the crowd during an interview. Even if you don’t get a job simply by attending events, you will certainly learn things worth discussing in interviews and prove your genuine interest in your chosen career path. It is easy to find relevant networking events online, they are often free to attend and well worth your attention. While we always recommend internships to gain valuable work experience, it is important to consistently do what you can in every aspect of your life to present yourself as not only an Inspiring Intern, but someone who has brilliant potential to become a valuable addition to any work-force. Cheesy? Yes. Clichéd? Yes, but it’s true.

School’s Out For Summer…But What About Autumn? Life Post-Internship

July 8th, 2010

Cute Crochet Bee

Christopher Pfoster, Bee Fancier, Eccentric, Academic – ‘I took an MA because I wanted to be the talk of the town and the envy of the county. I keep bees for a similar reason.’

Now that many of you are getting stuck in to your summer internships (if you aren’t, you still have plenty of time so don’t despair!), you are starting to ask, ‘what next?’ Graduates are increasingly considering post grad degrees, so we are continually being asked about their value. An MA student myself, I have pounced on the unsuspecting to ask their thoughts, whether from the point of view of a graduate or employer. Savills Director, Roger Hepher responded he ‘would generally view a candidate with a Master’s degree more favourably… [Typically] the longer they have been in formal education, the intellectually stronger the person is likely to be. Furthermore…a Master’s will often have been selected for its relevance to a particular career path, which means the person should have a more directly relevant set of knowledge/skills than otherwise.’Alternatively, recent graduate Lina Pio suggests, ‘It’s something a lot of friends from last year did in an attempt to boost their degree in the eyes of employers in a tough job market…I think if you want to do an MA the best motive is for the love of the subject and academia itself. If your motive is the hope of getting work, the best thing to do is forgo the extra academia and just go out there and do lots and lots of work experience, shadowing and eventually internships – working for free, but you’d be working for free anyway doing an MA with less of a guarantee of a job at the end of it, plus you’ll have more of the skills employers really want. As an ex-colleague of mine at Apple once said to me ‘the last person who told me proudly they got a first from Oxbridge, I replied “I’ll have milk with that and a croissant please, thanks.”’

Obviously there is a huge variety in post grad degrees, and some graduates find that in order to enter their chosen field they need to have done a relevant Masters degree. Helen Prince, Simon Hepher and Kathryn Wood all found themselves in this situation and so have just finished Masters Degrees in Real Estate Investment. Kathryn explains that, ‘I took mine mainly because I had to, to become a qualified surveyor, and be RICS-accredited. If I hadn’t had to I don’t think I would have – more studying wasn’t exactly my ideal choice! I would recommend a masters if it’s in something vocational you really want to do. Otherwise it’s an expensive way to spend a year which doesn’t really get you any further than a good undergrad degree would. I think I’m in a minority, but I don’t really buy the whole argument of just doing it in any random subject as something to do for the year, if you haven’t worked out how it will help you afterwards.’ Helen added that from her experience, ‘I would recommend doing one as it broadens your knowledge and opens more doors to either a change in career or a development if a current career.’

Some of my fellow historians decided to continue along the route which we had enjoyed so much at BA level. Laura Woods tells me she did an MA ‘mainly out of love for the subject and for studying…whether or not I would recommend doing an MA to someone depends on their reason for doing it and circumstances. It’s an expensive and rather avoidant way to delay getting a job/making any serious decisions, and some subjects – management, for example – I think are better learned by experience…if it’s of possible value to your career path, or if you genuinely want to continue studying, then, yes, it’s great.’ James Edwards agreed, ‘I took an MA principally out of passion for the subject…Whether I would recommend an MA would depend on the individual…mine’s been really worthwhile, socially, academically and (hopefully) economically, but I don’t think that a Masters is for everyone – I think circumstances and motivations matter. Though, overall, it would always be a qualified ‘yes’ from me.’ Committed academic Susie Stoddart added that she chose to take an MA, ‘because it develops the powers of independent and original thought, which are important skills whether you are going onto a job or further academic study afterwards.’ It is important to give your options careful consideration however, MA student Heather Mackie warns that a postgraduate degree is very hard work, and should be taken on the spur of the moment!

Many universities are responding to the demand for practical post grad degrees. Last year Royal Holloway debuted its Public History MA – a more vocational alternative to traditional history. Sarah Taylor, Roz Skellorn and Emily LeFeuvre all discussed their experiences with me. Fellow Inspiring Intern, Sarah, ‘took an MA mostly due to the fact that I couldn’t get a job and found the course interesting. I thought it would be a better way to spend the year than waitressing or being unemployed.’ Roz was seeking to ‘develop my skills, as I had a particular idea of the type of job which I hoped to do. My MA helped me to consider a wide range of different job prospects. It also meant that I had another year to think about what I wanted to do in the future, whilst gaining a valuable degree.’ Emily chose her MA because it ‘had more transferrable and practical skills than other MAs. I managed to secure funding and as the job market was looking pretty poor (not that it’s much better now), I thought it was a good plan to get as qualified as I could. I would definitely recommend doing an MA to others because it doesn’t mean that you have to become an academic, but it does show that you’re willing to put in an extra year of work for a subject. I think these days employers look for people who have something extra and doing some further study could be that extra thing.’

Even applying for your undergrad degree can be an incredibly bewildering experience for many sixth formers. Those looking into science related degrees are noticing an increasing level of four year university degrees, and are debating the benefit of this over the more traditional Bachelors degree. Hannah Fosbraey controversially announces:  ‘MA’s are for chumps. My MPhys is different because it was a 4 year undergraduate degree. I took it because you need better A-levels…so I thought it would be a better qualification and would make me look better to potential employers. I also wanted to stay at university a bit longer because I enjoy learning and had no idea what I wanted to do after. I would recommend doing it for those exact reasons. It’s also good because the fee for each year is kept at undergrad levels and covered by the student loan, where I know some masters can be more expensive. It depends what you want to do; a physics degree puts you in a decent position for non-research jobs whether it’s a BSc or MPhys, so it can be a bit unnecessary. Still good for keeping your options open though!’

There are increasing options for funding further degrees, with many universities offering scholarships. This is making it an increasingly viable option for young graduates. This is often not very well advertised, and for further information it can be a good idea to approach your BA course administrator or careers advisor. For many degrees, History included, there are relatively low levels of seminar hours, meaning that, for many students it is possible to combine the degree with an internship or part-time job – as I have. At Inspiring Interns we arrange placements all year round, and by going down that route you are proving your work ethic at the same time as you show your intellectual worth.

How do I get a job with a 2:2 Degree?

July 6th, 2010

graduate blog

The recent news that “three quarters of employers ‘require 2:1 degree’” has come as a shock to many graduates who have only just received their university degrees, many of which fall below this grade.  With the number of students still on the rise, the latest statistics issued by The Association of Graduate Recruiters reveal that job vacancies have decreased by 7%, a frightening percentage for any graduate on the hunt for a job.

Hearing such statistics can be disheartening, and the current job climate is such that it is even more important to make yourself stand out from the crowd.  Employers are not just looking for candidates with enthusiasm in an interview and a high academic record on paper; they are now turning to work experience and seeing whether potential employees have enough relevant transferable skills.  Yet here lies another conundrum – how does one go about gaining these skills when no company will employ a candidate without them?

This is exactly where internships can help.  By engaging yourself in an internship, you can get one step onto the career ladder and significantly increase your employability.  Not only will you have a taster of work in your chosen field, but you will gain invaluable experience that employers are finding increasingly necessary when deciding who to employ.

If you recently graduated and your degree was not what you wanted or was lower than you expected – don’t panic.  Degrees are of great value but they do not mean everything in terms of employability.  Experience in the working world is becoming crucial to employers, so why not bite the bullet and apply for that internship that you’ve been meaning to – there’s every chance that it will lead to that full-time dream job.

SEO and PPC- the perfect profession for people with a passion for numerical analysis

June 16th, 2010

Does the mere mention of SEO or PPC make you salivate wildly like a Pavlovian dog?  Perhaps you have a soft spot for numbers, tables and graphs? If the answer is yes to either of these questions then your destiny might just lie in SEO or PPC.

SEO stands for Search Engine Optimisation and its sole purpose is to maximise the visibility of a website on search engine result pages aka SERPs. Search engines like Google will trawl through the entire internet, looking for keywords found on websites. A keyword is a word that describes what your site is about. For Inspiring Interns our keywords might be ‘interns’,’ internships’ and ‘graduates’. Sites crammed with keywords are found more easily by search engines and positioned higher up on SERPs. The higher up your site, the easier it is for people to find/visit you.   A SEO manager will  tag keywords onto videos or blog posts and can imbed them into website’s HTML. Another technique SEO managers use is called link-baiting. This is where a website’s URL is placed on neighbouring sites. People can find your site more easily by clicking through from other related places on the web.  So why is SEO on everyone’s lips?  It is a hugely effective way to increase traffic to your site. Moreover if you are an e-commerce then it is a great way for potential customers to find you.  SEO is cost-free and classed as a ‘natural search’, as opposed to PPC which is paid for and called a ‘paid search’.

PPC’s aims are the same as SEO – to maximise the visibility of a website. PPC managers pay for sponsored links that are found at the top of or the right hand side of SERPs. You can bid for the position of your sponsored link against competitors’ sites that have similar keywords, or pay a flat fee paying for every time someone clicks on your link.  PCC is perfect for number-crunchers because statistical analysis is often required by clients to analyse the true value/efficiency of a PPC campaign, in terms of resulting sales and page views. Both SEO and PPC are highly numerical and you’ll need razor sharp analytical skills and fantastic attention to detail to excel in these roles. Because SEO and PPC are cost effective and yield measurable results, they are very popular with marketing managers and are therefore growing rapidly as an industry.

At Inspiring we have lots of meaningful internships than evolve into entry-level roles in this innovative industry. Make sure you pop your CV over to our team, if you are looking for a foot in the door. We love helping graduates in any way that we can!

What is social media and is it a career for you?

June 10th, 2010

Inspiring Interns has placed many graduates in social media roles. If you have a flair for words you might be considering a job in copywriting or journalism, dismissing social media as a serious career option. In the past 24 months, this has all changed. Brands are crying out for talented, web-literate graduates with an innate understanding of social media.

The essence of SM is engaging and connecting with others- your peers, your friends, brands, communities, and celebrities. It allows you to share photos (Flikr/Twitpic), conversations (Twitter/chat rooms), your life (Facebook), knowledge (Wikipedia), videos (Youtube), your CV (LinkedIn) and your views (WordPress/Blogger). Social media is powerful. Facebook has 500 million active users and could hypothetically form the third largest country in the world. In May 2010, FB overtook Google as the most used website in the US.  FB captures an intricate insight into users’ views and interests, and its ads are therefore highly targeted and relevant.

Dell is a classic social media success story. They’ve used social media to engage with their customers, improve their products and improve brand loyalty. Their Twitter page has been used to provide immediate online support for their customers. Their acclaimed blog IdeaStorm has their customers sharing ideas and feedback on their products, which effectively helps Dell improve their designs for free. Dell’s SM has resulted in a significant increase in its sales.

Careers in SM vary widely. Every brand wants to harness the power of the masses. It’s cheap and it can be hugely effective if done right. Good social media managers are like gold dust and the industry is mushrooming.  SMPs can work in-house for a company/brand, as part of an in-house marketing team or for a specialist social media agency such as Alterian.

Social media professionals write blog posts, analyse audience’s reactions and act accordingly. SMPs need to be able to think on their feet, as timely responses are an imperative. You need rock-solid written and oral communications skills.  Because things are changing so rapidly in the ‘real’ world and online, you’ll need to be able to challenge thinking and create new solutions.  If you can create order from chaos and find clear pathways through disparate ideas, then social media might be up your street. It’s important that you have an inquisitive mind- that you are curious about the world around you and the social media industry as a whole.

Because social media is so popular with companies and graduates, it is usually quite difficult to secure a job with little experience. They usually hire interns or give the job to people who are already working in the company. Inspiring Interns can provide the perfect gateway into this industry, finding meaningful three month internships in social media roles that lead to full-time employment.

This week's insightful introduction to the world of mobile marketing

June 7th, 2010

Here at Inspiring we are on the cusp of graduate recruitment. We offer roles in finance, IT, graphic design and more.  This week we’ll be introducing you to the exiting fields of mobile marketing, social media and SEO/PPC, which are areas growing rapidly and on the look out for quick, passionate graduates.

So what is mobile marketing? Mobile is an industry as hot and fresh as a Greggs’ pasty. At Inspiring Interns we can help provide you with a stepping stone into this and many other exciting industries. Mobile is currently in its infancy and growing rapidly. In the UK there are currently 48 million adults but 76 million mobile devices- that’s 1.6 devices per person. The future currently lies in smartphones-internet enabled devices. Some 54 million smartphones were sold worldwide in the first quarter of 2010 and the smartphone is set to become the way to access the internet. This growth is due to the improvement in mobile internet connections and cheaper data plans.  Mcommerce is hot on everyone’s lips. It will allow people to purchase tickets, receive vouchers, and manage their bank accounts through their mobile. In Japan, the mobile has already been integrated with contact-less debit cards and oyster cards. It is not a communication device. It is an integral part of people’s lives.  The potential of mobile is massive and advertising companies have only touched the tip of the iceberg in terms of exploiting its potential.

Advertisers have only recently recognised the potential of mobile marketing and specialist mobile companies are rapidly being snapped up. M&C Saatchi recently purchased InsideMobile for a tidy sum. These companies not only produce apps, they also create mobile (WAP) sites & mobile adverts (banners/videos).  Everyone is getting excited about mobile because it allows marketers to know what happened, by whom, when and where.  Ad campaigns involving SMS, MMS, Bluetooth and QR codes, allow marketers to gather a lot of accurate data on customers. They are also highly personal and sociable- they enable individuals, communities &brands to engage with each other in creative, innovative ways.

If you like a challenge, love working as part of a team and have razor sharp communication skills- mobile might just be your thing. Get in touch and we’ll help you in any way we can.

Later on this week we’ll be blogging about social media and SEO/PPC, so keep your PCs on and your eyes peeled!

Will the National Minimum Wage really help interns?

June 7th, 2010

National Minimum Wage

Over the last few years, there have been numerous calls from pressure groups and individuals for new legislation to force companies to pay their interns the National Minimum Wage. They argue that by allowing companies to use unpaid interns, the whole system of internships and work experience is undemocratic and tailored to those with affluent parents, who can afford to work for free. With internships rapidly becoming a vital rung on the career ladder, it is important that the experience is accessible for everyone and isn’t based on wealth or location. However, simply forcing companies to pay interns the National Minimum Wage won’t solve the problem of elite internships. If anything, it may make it worse. Smaller companies will no longer have the budget to take on interns, leaving only the bigger, multinational companies open for work experience. This lack of internship opportunities will also promote the idea of ‘unofficial’ internships, which would undoubtedly see graduates with good connections and an influential network offering to work for free. This will make internships and work experience even more elitist, basing opportunities on existing connections rather than talent and skills. In a recent BBC news article discussing the possible solution to ‘unfair’ internships, Tom Richmond from the Chartered Institute of Personnel and Development states that ‘the concern would be that if you put more pressure on businesses to pay them more, it could be they say they simply can’t take on internships any more, and then we would see a drastic reduction in the opportunities available’.

Another reason for avoiding the enforcement of National Minimum Wage for internships is the simple fact that it would still be almost impossible to rent accommodation in London, pay travelling expenses, buy food and generally live on £4.83 an hour. Without an existing place to stay, graduates who live outside London find it extremely difficult to stay in the capital for weeks at a time. The solution to opening up the world of internships to all graduates lies not in enforcing the National Minimum Wage, but in a range of solutions which avoid putting financial pressure on companies, particularly during this time of slow economic recovery. We at Inspiring Interns believe that student loans should be made available for those wishing to complete an internship over the summer. We also believe that affordable, short term accommodation should be provided for those interns who have nowhere to stay. This could take the form of University halls of residence, which are often left vacant over the summer period. Currently, £15 million is distributed by the Higher Education Funding Council for England (HEFCE) to universities to support internships. However, many university careers services are ill equipped to handle this and as a result have a deficit of willing students to take up these paid internships, due to a lack of communication and engagement.

The government shouldn’t be punishing companies for taking on interns. By doing this, the companies will simply stop offering work experience and as a result internships will become even more difficult for talented graduates to obtain. We need structural change from the government to make internships more accessible. Only then will internships become fair.

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