Top three twitter tips for university leavers
By Gautam Godhwani, CEO of SimplyHired.co.uk
As a recent university graduate, you’re probably very familiar with social networks like Facebook, Twitter, LinkedIn and Google+. Now that you’re starting your job hunt, have you considered using these networking sites for more than catching up with friends, but to help you land a graduate job?
Twitter can be incredibly valuable in your job search if used in the right way. Shifting from using social networks as a social tool to a professional one isn’t always easy, so we’ve put together our best tips for using Twitter in your job search:
1. Follow the right people
If you aren’t certain of what industry you’re interested in, Twitter can be a great help. For a more general view of the job market, find and follow job recruitment / job seeking websites on Twitter. Simply Hired, for example, uses our Twitter feed (@SimplyHiredUK) to tweet about employment news, job openings and job seeker tips.
If you do know what industry excites you, start following anything in relation to that field. Twitter is a great way to get insight into job sectors through news stories and what influential people in the market are talking about. Most national newspapers have separate Twitter handles for different types of news, for example The Daily Telegraph has a @TeleFinance handle which tweets financial news. Make sure to follow the most relevant news to the industry you are interested in. Some journalists will work in different industries so whilst looking in newspapers and reading relevant stories, take a look at the journalist that wrote it and follow them on Twitter too.
Additionally, start following companies that you are interested in working for. Companies will often advertise their employment vacancies on Twitter and link to the application page. By following companies you’re interested in, you’ll gain great insight on the company that will really help you if you get the chance to interview.
2. Create your ‘professional’ handle
You may not be ready to stop following your favourite celebrities, so a great option is to create a separate professional Twitter handle just for your job search and future employment. This way, you can still keep your personal Twitter handle where you can follow whoever you like. When creating your new handle, make sure to keep it professional and use your real name, if Twitter is going to help you get your dream job you need to be formal, no more ‘@hot_stuff’ handles please! You can easily manage your different accounts in one place if you use a dashboard like Tweetdeck, Hootsuite or Seesmic.
3. Tweet, Retweet, mention and tag
When you first start out on Twitter it’s acceptable to be a ‘listener’, but you must become vocal in order for Twitter to really help you on your job hunt. This may seem daunting, but a great way to get yourself recognised whilst not feeling scared to press ‘send’ on your tweet is to retweet. If you see a news story or an employer’s tweet that you find interesting, retweet it. Make sure to include your own comment such as ‘look at this great story’ or include your opinion on a piece. Companies will see that you have retweeted their tweets and if you’re clever about it, you will be sure to get yourself noticed! It’s also a great idea to include relevant hashtags in your tweets. For example, if you go to a networking event, check to see if there is a hashtag associated with the event and include it at the end of any tweets you send about the event while you’re there. This can help you get the attention of other attendees and organisers.
Networking is your key to finding a graduate job in the current climate, and social networks like Twitter make the process much easier. Twitter is an amazing tool for self promotion, networking, and job seeking. It’s time to boost your online presence and get savvy with social media.