What is a Digital Marketing Executive?

What is a Digital Marketing Executive?

Companies are increasingly realising the importance of digital marketing in enhancing their business thus creating many new career paths and job titles. The ability to build an online connection to customers or clients is quickly becoming one of the most highly demanded skills in the job market.

A digital marketing executive is typically responsible for engaging a brand with customers or clients via the digital space, aiming to establish and manage the online presence. It is their job to keep up to date with relevant issues and latest news through articles and blogs to ensure that their brand is at the forefront of any industry developments.

Social Media

An important part of a digital marketing executive’s job is to engage with the community through social media methods such as Facebook, Instagram and Twitter.

This includes sharing content and information on deals and offers.

YouTube is the second most popular social media in the world and so many companies are making use of this. Producing informative, high quality videos is becoming the strategy of an increasing number of companies today. Having skills in photography, videography and photo editing software such as Photoshop would come in handy in a marketing role.

Search Engine Optimisation

Search Engine Optimisation, more commonly known as SEO, is a crucial part of the role as a digital marketing executive. It refers to the strategy behind getting a website at the top of the search engine, for its domain name, as well as a number of keywords.

SEO is vast and a lot of factors go into it, such as the strategic placement of keywords on a website, gaining links from high ranking websites, gaining lots of traffic and having a lot of constantly updated, high-quality and shareable content on your website.

Check out this SEO Beginners’ Guide for more information on SEO.

Email Marketing

Emails are still a powerful form of marketing, despite the popularity of social media. Many companies will conduct mass email sends to their mailing list to inform them of offers and news.

They can also be sent out to potential new customers to grow awareness of the company and gain new customers/ clients.

Blogging

Many companies today have blogs. Blogs allow websites to have constantly refreshing content which can be shared and used to gain more traffic. Blogs can be used to establish expertise and extend online reach.

This then gains awareness of the company and allows for networking and connecting to like-minded people and potential customers.

Real life example

To get a better feel of the role of a digital marketing executive we asked Joe Kiddle who is currently doing a digital marketing internship at a web-based company. His day-to-day tasks included updating website content, helping design and maintain the weekly newsletter, SEO keyword searching, image optimisation, engaging with the community through social media and some print based design work.

He had this to say about his internship;

“Working for a web-based company has taught me a lot about what goes on behind the scenes; from the general maintenance and updating of site content to advertising, gaining a brand presence online through SEO, social media and web-based design. I enjoyed having my own input into various web and print based design aspects, as well as being responsible for the newsletter and social media areas. I think having this responsibility and input is important in an internship, it allows you to grow within the role whilst developing ideas and learning from your own mistakes.”

Do you have your own unique blogging style and killer online presence? If you live and breathe social media then why not think about a career in digital marketing.

Still looking for a graduate job or internship? Check out Marketing Internships London, Advertising Internships London and PR Internships London.
Follow Joe on Twitter @JoeKiddle or check out his blog http://corneroftheearth.tumblr.com/

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