What is the role of an Account Executive?
So what is an Account Executive (AE)? To help all internship hunters out there, we have compiled this little blog to help you understand what your day to day role would involve as an AE.
In the advertising industry, AEs are typically responsible for client servicing and client acquisition. The AE serves as the link between the advertising agency and the existing client, ensuring customer satisfaction and is mostly responsible for more practical parts of the advertising jobs including media placement and building effective advertising campaigns for clients. The successful AE will always be on the lookout for other investment opportunities that are of interest to the client.
To best describe what it is like working as an AE, we asked Michelle Bayara and Joe Leese, two interns we placed. Michelle stayed on permanently after her internship period at Arena Media in the advertising sector. Her day to day tasks include compiling and sending competitive reports to clients, meeting and dealing with media owners, planning campaigns from beginning to end; she receives a brief from a client, she researches, plans and decides what media they should use. Along with her supervisors she then we puts together a plan and implements it.
She had this to say;
“I am really enjoying my job so far. I have learned tons of stuff. It’s only been about 4 months but I feel like I have taken in a lot! I started out clueless about a lot of things. I didn’t even quite understand what a media planning and buying agency did, but I feel I have learned a lot. I have been on (and still attend) loads of training courses which really help in my media understanding. I was also very lucky to be invited to the Travel Marketing Awards which was brilliant!”
Joe Leese, who is still interning at Sectorlight in the creative sector said the following;
“My day to day role involves supporting the account handlers on projects – doing research, talking to clients and suppliers, and generally helping them to keep things organised. It’s teaching me a lot about how projects are run and how a top end agency functions, and it has definitely given me a clearer idea of what I want to do in my career.”
So there you have it, Account Executives. Hopefully this has given you more insight into what you might do as an AE, to find roles in this area be sure to check out our marketing internships, advertising internships and PR internships pages.