Why aren’t you on Twitter?
As a thoroughly modern, cool, exciting (and very modest) company, Inspiring Interns spends a lot of its time browsing the Twittersphere, keeping a beady eye out for industry developments, potential clients, friends anything useful or interesting. Inspiring has found Twitter to be a great tool for connecting with people, following trends and spreading our own gospel.
So it came as something of a shock when news reached Inspiring Towers that Twitter has a low take up among 18-24 year olds compared to other social networks. The common accusation levelled at the micro-blogging site is that it is a poor mans Facebook status update, a mere forum for sharing your daily tedium (I had eggs for breakfast!! 😉 ). Undoubtedly this sort of post does make up a share of Twitter traffic, but by no means does it define it.
Twitter is about engaging with anyone who interested you. Not just friends (as in Facebook), not just professional contacts (as in LinkedIn), but absolutely anybody you feel might have something worthwhile to say or to share. That might be a celebrity (Inspiring Interns follows @stephenfry), a journalist (@jan_murray, education journalist), or something completely random (@sesamestreet ?!).
Of course, Twitter isn’t just for pleasure. Increasingly recruiters are using it as their tool of choice for sourcing candidates. When job hunting Twitter is also a great way to find and get in touch with key decision makers you might not reach otherwise. You can find some good tips here.
The reach and influence that Twitter commands is clearly increasing. Restricting anything to the now ubiquitous 140 character limit is, to use Twitter parlance, trending – from the Bible to CVs. There are even surveys demonstrating that Twitter users are more likely to get a job, so well-practised are they in the art of being concise.
T-Mobile is even running a competition where business owners and entrepreneurs can send a straight-talking pitch on why their business is so great in (you guessed it) 140 characters. With a first prize of £2000 and two second prizes of £1000, being an expert Tweeter could prove to be a very valuable tool.
So with all these benefits, the one question remains for 18-24 year olds: why aren’t YOU on Twitter?